R. J. Reynolds Quotes

#1. Younger adult smokers are the only source of replacement smokers If younger adults turn away from smoking, the industry must decline.

R. J. Reynolds

#2. If younger adults turn away from smoking, the industry will decline, just as a population which does not give birth will eventually dwindle.

R. J. Reynolds

#3. We strongly oppose warning labels on cigarette packs for several reasons: first and foremost, warning labels may improperly imply that it has been scientifically established that smoking causes disease

R. J. Reynolds

#4. We are basically in the nicotine business ... Effective control of nicotine in our products should equate to a significant product performance and cost advantage.

R. J. Reynolds

#5. Evidence is now available to indicate that the 14-to-18- year-old group is an increasing segment of the smoking population. RJR-T must soon establish a successful new brand in this market if our position in the industry is to be maintained over the long term.

R. J. Reynolds

#6. [A]ny desired additional nicotine 'kick' could be easily obtained through pH regulation.

R. J. Reynolds

#7. If our company is to survive and prosper, over the long term we must get our share of the youth market.

R. J. Reynolds

#8. They represent tomorrow's cigarette business ... As this 14-24 age group matures, they will account for a key share of the total cigarette volume
for at least the next 25 years.

R. J. Reynolds

#9. I believe that for the typical smoker nicotine satisfaction is the dominant desire, as opposed to flavor and other satisfactions.

R. J. Reynolds