Naoto Fukasawa Quotes

#1. I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin.

Naoto Fukasawa

#2. The best designs are those that dissolve into behavior.

Naoto Fukasawa

#3. Great design is a multi-layered relationship between human life and its environment.

Naoto Fukasawa

#4. Design is expected to provide something "new" or "beautiful" or "special". When we look at the things around us with such a mindset, those things outside "design" are viewed as being "normal" or "ugly" in contrast.

Naoto Fukasawa

#5. We designers have been working to stimulate people's souls and minds.

Naoto Fukasawa

#6. People shouldn't really have to think about an object when they are using it. Not having to think about it makes the relationship between a person and an object run more smoothly.

Naoto Fukasawa

#7. Design needs to be plugged into human behavior. Design dissolves in behavior.

Naoto Fukasawa