Seth Godin This Is Marketing Quotes

#1. Marketing is a contest for people's attention.

Seth Godin

#2. Marketing is no longer about the stuff that you male, but about the stories you tell.

Seth Godin

#3. The ironic thing is that marketers have responded to this problem with the single worst cure possible. To deal with the clutter and the diminished effectiveness of Interruption Marketing, they're interrupting us even more!

Seth Godin

#4. You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.

Seth Godin

#5. Anticipated, personal, and relevant advertising always does better than unsolicited junk.

Seth Godin

#6. Content marketing is the only marketing left

Seth Godin

#7. The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.

Seth Godin

#8. Marketing begins before the product is launched.

Seth Godin

#9. By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.

Seth Godin

#10. Permission Marketing represents a huge threat as well as a huge opportunity.

Seth Godin

#11. Marketing management is now tribal leadership.

Seth Godin

#12. Permission Marketing is just like dating. It turns strangers into friends and friends into lifetime customers. Many of the rules of dating apply, and so do many of the benefits.

Seth Godin

#13. Marketing is the name we use to describe the promise a company makes, the story it tells, the authentic way it delivers on that promise.

Seth Godin

#14. What people want is the extra, the emotional bonus they get when they buy something they love.

Seth Godin

#15. Difference between TV and the internet was how far you sat from the screen. TV was an 8 foot activity, and you were a consumer. The internet was a 16 inch activity, and you participated. I think the sitting down thing is similar. You're not going to buy an armoir while standing on the subway.

Seth Godin

#16. Marketing is the art of seeing (and then creating) what might be interesting to more than our friends

Seth Godin

#17. Content Marketing is all the Marketing that's left.

Seth Godin

#18. The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before.

Seth Godin

#19. Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

Seth Godin

#20. Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

Seth Godin

#21. The biggest secret of the Internet is that it is inherently a direct marketing medium. In fact, the Internet is the greatest direct marketing medium of all time.

Seth Godin

#22. Permission Marketing is the tool that unlocks the power of the Internet.

Seth Godin

#23. You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.

Seth Godin

#24. Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

Seth Godin

#25. If you can't make money from attention, you should do something else for a living.

Seth Godin

#26. Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.

Seth Godin

#27. Products that are remarkable get talked about.

Seth Godin

#28. You need editors, not brand managers,who will push the envelope to make [a brand media property] go forward.

Seth Godin

#29. Not only are bloggers suckers for the remarkable, so are the people who read blogs.

Seth Godin

#30. The best marketing strategy is to destroy your industry before your competition does.

Seth Godin

#31. the new form of marketing is leadership, and leadership is about building and connecting tribes of like-minded people.

Seth Godin

#32. If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

Seth Godin