Scott Bedbury Quotes

#1. Scott Bedbury, Starbucks' vice president of marketing, openly recognized that "consumers don't truly believe there's a huge difference between products," which is why brands must "establish emotional ties" with their customers

Naomi Klein

#2. When we want to understand something, we cannot just stand outside and observe it. We have to enter deeply into it and be one with it in order to really understand. If we want to understand a person, we have to feel his feelings, suffer his sufferings, and enjoy his joy.

Thich Nhat Hanh

#3. Krasivaya. It means beautiful, but with strength. Unique.

Ruta Sepetys

#4. A great brand taps into
emotions. Emotions drive most, if not all, of our decisions.
A brand reaches out with a powerful connecting experience.
It's an emotional connecting point that transcends the
product.

Scott Bedbury

#5. Branding is everything - and I mean everything.

Scott Bedbury

#6. And I've always worked on the principle that if it interests me enough to write about it, then it must interest a lot of other people.

Morris West

#7. Hope was a dangerous thing, something best squashed before it became contagious.

Cynthia Bond

#8. Advertising, if it is any good, should help to confirm what already is, not what should be.

Scott Bedbury

#9. I don't know where the hell you came from, but I'm glad you did. I'd have been lost without you.

Adi Alsaid