Quotes About Marketing And Branding

#1. In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.

Marc Ostrofsky

#2. When people can't handle your light, it's because they haven't yet discovered their own, and you are a reminder of that. Don't take it personal, and don't shrink or hide. Either they will choose to shine or grab a pair of shades.

Catrice M. Jackson

#3. Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?

David Brier

#4. History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).

David Brier

#5. Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do ...

George Lois

#6. Step into the marketplace with some sizzle, spice, spunk and shazam!

Catrice M. Jackson

#7. Show up, shine and do the damn thing!

Catrice M. Jackson

#8. Today is a good day to tackle a fear and make yourself proud.

April WIlliams

#9. Brand growth and dominance is created by having the highest brand value, not the lowest price tag.

David Brier

#10. Hitler had had entirely too brilliant a graphics department, and had understood the power of branding all too well.

William Gibson

#11. Be sensational, be surprising, and be remarkable. Activate your star power!

Catrice M. Jackson

#12. The No. 1 most credible source of [online] recommendations is YouTube," Rand says. "But a friend liking a brand page and sharing that is now considered the second-most prominent form of recommendation, and third is online brand reviews.

Paul M. Rand

#13. To create growth in business, you must control your branding, marketing, and lead generation.

Edwin Dearborn

#14. Do you to the best of your ability with love, passion and purpose. The right tribe of people will fall into your life.

April WIlliams

#15. Forget about 'Going Viral' and 'Go Give Value'.

Bernard Kelvin Clive

#16. Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

Larry Winget

#17. It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.

David Brier

#18. The opposite of value is a commodity item with little or no perceived value - which means people are not seeking it out and when they do, it's merely one of the many choices (so very likely the cheapest offering will get the sale).

David Brier

#19. Today's businesses can't just use social media; they have to become social businesses, inside and out and from top to bottom. Ultimately, that is the goal of this book: to harness the power of being a social business to become the most highly recommended organization in your industry/category/niche.

Paul M. Rand

#20. When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment.

David Amerland

#21. People relate to people, and if your brand feels like people, they'll relate to you, too.

Laura Busche

#22. You are your greatest product and behind every book lies an author who wrote it.

Geraldine Solon

#23. Positioning is finding the right parking space inside the consumer's mind and going for it before someone else takes it.

Laura Busche

#24. With a solid prospecting system you will find qualified people to present your products and services to; with a solid marketing system, buyers will find you in order to learn about your products and services, whilst during this process your brand is born.

Farshad Asl

#25. When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement.

David Amerland

#26. Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.

Laura Busche

#27. Your brand is a combination of a customer's experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute to
your company's brand reputation.

Elaine Fogel

#28. In Britain, we've tended to replace the kind of architectural culture valued in much of Europe with an in-flight magazine lifestyle - all branding, marketing and 'accessibility', a word that usually means dumbing-down.

David Chipperfield

#29. Step into the spotlight and rock the brand of you!

Catrice M. Jackson

#30. When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea.

David Brier

#31. Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.

David Brier

#32. Your brand name and recognition is important. However, to create a lasting and remarkable impression, you must remember that you and your brand are as good as the value you bring to the marketplace.

Bernard Kelvin Clive

#33. Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity - in startups, enterprises, and life itself.

Laura Busche

#34. A business needs a character and an identity, just like a person and just like a person it needs to have a Voice.

David Amerland

#35. Don't be a one hit wonder. Daringly disrupt the marketplace again and again.

Catrice M. Jackson

#36. People change, and so do their aspirations, and so should brands.

Laura Busche

#37. A brand is a person that has a voice, evokes emotion and spreads a message.

Richie Norton

#38. Do not assume that people are seeing you. The more you can clarify, optimize, and engage your fans and strangers with branded marketing and merchandise, the better chance you have of being seen and then heard.

Loren Weisman

#39. Brand and product don't compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Laura Busche

#40. What is the "Once upon a time" of your brand story? Ask yourself this: "How does what I'm building help consumers close the gap between who they are today and who they want to be tomorrow?

Laura Busche

#41. Who are we, and how do we relate this idea in a way that's meaningful to our customers and the values they hold dear?

In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.

David Brier