Quotes About Market Research

#1. In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents per copy from subscribers, $1.25 at the newsstand and a whopping $5 per copy from ads. The ad revenue let them run a far bigger newsroom than subscribers were paying for.

Nathan Myhrvold

#2. I don't really follow market research. In the end, I respond to my own instincts.

Anna Wintour

#3. The need to engage businesses and decision makers with customers can only increase in importance, and as it does, the market research industry must recognise that engagement is a facet of what we do.

Alex Johnston

#4. I see myself as life-sized, certainly not a supersized personality, and apparently after 30 years of television, that's what the audience thinks of me as well. I know this because for the first time in my career, I've just seen market research, and the thing I am known for is being authentic.

Jane Pauley

#5. The trouble with market research is that people don't think how they feel, they don't say what they think and they don't do what they say.3

David Lewis

#6. About 85 percent of what you see is just because I get on the phone and [say], 'Let's go do this'. I don't do any market research or test groups or focus [groups]. I just go, 'It's my company; would I buy it, personally?'

Todd McFarlane

#7. I never pay any attention. I'm sure it's not such a good way to be, but I don't really follow market research.

Anna Wintour

#8. We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.

Steve Jobs

#9. We don't believe in market research for a new product unknown to the public. So we never do any.

Akio Morita

#10. Anything new and different is most susceptible to market research.

Phil Keoghan

#11. Very few entrepreneurs start their business on the back of market research. Instead, they have tremendous zeitgeist, honed by paying attention to where they are.

Margaret Heffernan

#12. Market research shows that older women like seeing older women in ads, and that younger women do, too - because they see them and are not frightened of growing older.

Isabella Rossellini

#13. Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don't do market research.

Akio Morita

#14. I always market research my books before I hand them in by showing them to five or six close friends who I trust to be honest with me, so they are very heavily re-written already.

Helen Fielding

#15. We said in our 21st Century Party paper there are 61 mosaic groups, which the market research people use as different socio-economic categories and half of our members come from just five of those groups and that is very narrow - too narrow.

Francis Maude

#16. Don't rely on market research, people don't know what they want until you show them.

George Ilian

#17. It is the new and different that is always most vulnerable to market research.

Malcolm Gladwell

#18. There's nothing wrong with continuous improvement and smart business tactics, but the tail is wagging the dog when market research becomes more important than technical innovation.

Eric Schmidt

#19. You see, I used to do a certain amount of market research by going to the local drugstore and seeing what the truck drivers would put up. Now it's all just copies from the latest best-seller list and damn little of anything else.

Jerry Pournelle

#20. If there is already a market research report out there with all the information you need, it is probably too late for your new venture.

Bill Aulet

#21. I love market research because you really have an idea of what your consumers are looking for.

Aerin Lauder

#22. Accustomed to the veneer of noise, to the shibboleths of promotion, public relations, and market research, society is suspicious of those who value silence.

John Lahr

#23. You don't market-research a novel; you really are writing it for yourself. It's a hobby, in many ways. The problem becomes what you do when you're confronted by criticism. You just don't listen to it.

Bret Easton Ellis

#24. On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, Did Alexander Graham Bell do any market research before he invented the telephone?

Walter Isaacson

#25. [I]ntrinsic value follows meaning follows form follows economics follows function follows more economics follows market research.

Erik Adigard

#26. The paradox of Steve Jobs's career is that he had no interest in listening to consumers - he was famously dismissive of market research - yet nonetheless had an amazing sense of what consumers actually wanted.

James Surowiecki

#27. Television networks are a lot like automobile manufacturers or anyone else who's in commerce. If something out there catches on with the public ... I guess you can call it 'market research.'

Glen A. Larson

#28. There is very little sense that anybody really knows what works or why. But that's not a shock. And I don't think market research would solve that.

Charlie Huston

#29. Brisk Insights - Market Research Reports

Brisk Insights is a global market research firm. Our insightful analysis is focused on developed and emerging markets.

Travis Bryant

#30. People who read too many books get quirky. We can't have too much eccentricity or it would bankrupt us. Market research depends on people behaving as if they were all alike.

John Taylor Gatto

#31. Market research can't tell you about solving problems that customers can't conceive are solvable. Giving the customer what he wants is less important than giving him what he doesn't yet know he wants.

Eric Schmidt

#32. Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor.

George Lois

#33. Market research shows that Haribo gummies are the leading candy consumed by voracious readers.

Elisabeth Egan

#34. Do your own market research; ask your last ten customers exactly why they bought from you.

Brian Tracy

#35. I have spent too long being able to manipulate the answers I want from market research to rely upon its findings any more than I do weather forecasts.

Charles Saatchi

#36. You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.

Aaron Levie

#37. Running a company on market research is like driving while looking in the rear-view mirror.

Anita Roddick

#38. People are unlikely to know that they need a product which does not exist and the basis of market research in new and innovative products is limited in this regard.

John Harvey-Jones

#39. A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make.

Debbi Fields

#40. If the research agenda reflects "market forces", the problems of the poor are likely to be even more neglected than they already are.

Philip Kitcher

#41. I teach at Caltech and oversee a research laboratory there. In general, I find that the majority of young people are excited by the prospects of research, but they soon discover that in the current market, many doctorate-level scientists are holding temporary positions or are unemployed.

Ahmed Zewail

#42. Whenever you have the kind of market that is taking shape now - a wildly volatile one with big pricing discrepancies - it plays right into the hands of managers who are very focused on research and stock picking.

James Russell Lowell

#43. The self-regulating mechanism of the market place cannot always be depended upon to produce adequate results in scientific research.

James R Newman

#44. Could it be, I wonder, that there is such a thing as a wantologist, someone we can hire to figure out what we want? Have I arrived at some final telling moment in my research on outsourcing intimate parts of our lives, or at the absurdist edge of the market frontier?

Arlie Russell Hochschild

#45. I want my testimony to stand on that point. But I would point out that Zona Research Inc. showed we have increased market share among business users, educational users, and government users over the past several months - and that's more recent than the IDC report.

Jim Barksdale

#46. Many companies have long contended that stress in the home causes productivity loss in the market place.. and it does. But research now reveals that stress on the job causes stress at home. In other words, they feed off each other

Zig Ziglar

#47. The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.

Charles Kettering

#48. I'm very concerned about the increasing distortion of research by the intrusion of the market. Universities are beginning to see science as a means of attracting funds.

Philip Kitcher

#49. To create something you want to sell, you first study and research the market, then you develop the product to the best of your ability.

Clive Cussler

#50. Since the beginning, HTC has focused on developing strong research and development capabilities and keeping a close eye on consumer, market and technology trends.

Cher Wang

#51. The four-step strategy that the Laptop Millionaire taught me was very simple: 1. Find a niche market with a problem that needs solving, research some great solutions, and create a Word document with that information in it. This can be a simple 30-page Word document, with one really good idea in it!

Mark Anastasi

#52. At Nokia, we have an internal market for ideas. There could be someone in Nokia who wants research, and they will come to us.

Jan Chipchase