Quotes About Brand Equity

#1. Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande, then you have a problem.

Gary Vaynerchuk

#2. On average, it takes as much as $100 million in paid media for a brand to be a household name in America. Marketing partnerships are the best form of off-balance sheet financing one can ever find. Smart startups use this technique to scale their companies and build their brand equity.

Jay Samit

#3. A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.

Stephen B. Shepard

#4. There is no point in retaining a brand equity if it has no traction with consumers, or has no likelihood of doing so.

Nick Cooper

#5. Cost does not equal value ... and low cost parts decrease brand equity for a very long time.

Tom Peters

#6. In 2009, polls showed an impressive "revival of America's global image in many parts of the world reflecting confidence in the new president."53 One poll-based assessment of brand values even suggested the Obama effect was worth $2 trillion in brand equity.

Joseph S. Nye Jr.

#7. Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead.

Gary Vaynerchuk

#8. You are only as invincible as your smallest weakness, and those are tiny indeed - the length of a sleeping baby's eyelash, the span of a child's hand. Life turns on a dime, and - it turns out - so does one's conscience.

Jodi Picoult

#9. Will you bloody say something?" I demanded at last, in a voice that shook oiliv a little. His mouth opened, but no words came out. He shook his head slowly from side to side. "Jesus," he whispered at last.

Diana Gabaldon

#10. Give me anything that moves my heart, that gives me goosebumps.

Jeremy Spencer

#11. I know My God commands, whose power no power resists.

Robert Greene

#12. What happened to your face?' she asked.
'It fell on a fist.' He shrugged.
'That happens a lot?'
'Enough.

Melissa De La Cruz

#13. The investments you make into a brand, makes its name worth it

Bernard Kelvin Clive

#14. In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

Maurice Saatchi

#15. You have to have a globally competitive mining dispensation.

Patrice Motsepe

#16. My hair and makeup people and stylists have changed over the years, but they all know sometimes I want to do Marilyn, and on another day I want to do Jackie O. Though sometimes I look back and have to say, "Wow! What were we thinking there?"

Jennifer Lopez

#17. I say quite deliberately that the Christian religion, as organized in its churches, has been and still is the principal enemy of moral progress in the world.

Bertrand Russell

#18. Proof is an idol before which the mathematician tortures himself.

Arthur Eddington

#19. I will never get enough of you. Don't leave me," he murmurs and kisses my belly.
"I'm not going anywhere, Christian, and I seem to remember that I wanted to kiss your belly," I grumble sleepily.
He grins at my skin. "Nothing stopping you baby.

E.L. James

#20. Her perfume or soap or whatever it was reminded him of sandalwood and something else.
Oh, right ... orgasms.

J.R. Ward