Quotes About Brand Differentiation

#1. If you focus on your competition, you will never deliver anything truly innovative.

Eric Schmidt

#2. Without differentiation you have no brand

Bernard Kelvin Clive

#3. In my religion all believers would stop work at sundown and have a drink together.

Cyril Connolly

#4. In real life, people in the most dire situations must cope through humor.

Tina Fey

#5. While fathers are pleasant figureheads, there is a special bond between children and their mothers. 'Do you help your mother clean up the house?' I asked one girl of seven. 'No,' she sweetly replied, 'I help make the mess.' It's a dirty job but somebody's got to do it.

Bill Cosby

#6. Violence was a disease Gansey didn't think he could catch. But all around him, his friends were slowly infected.

Maggie Stiefvater

#7. Marriage is not simply a romantic union between two people; it's also a political and economic contract of the highest order.

Elizabeth Gilbert

#8. Branding is the art of differentiation

David Brier

#9. When positioning a brand, aggressively avoid becoming a "me too" by assertively being a "who else?

Crystal Black Davis

#10. It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.

David Brier

#11. Each brand leader is focused on ensuring that the brand relationship with its customer is strong and differentiated. To accomplish this differentiation, we plan to offer her even more unique product and talk with her in new and exciting ways.

Richard Hayne