Quotes About Advertisers

#1. Critical thinking is essential to make sense of our world, especially with advertisers and politicians all telling us loudly that they know best. We need to be able to look at the evidence and work out whether we agree with them.

Helen Czerski

#2. Advertisers are very wary of ideological media.

Paul Weyrich

#3. Broadcast television is designed to reach as many people as possible, right? There's an obligation that we as creators have to advertisers, and it is an advertising medium.

Jerrod Carmichael

#4. At the end of the day, even the magic of machine translation is like Facebook, a way of taking free contributions from people and regurgitating them as bait for advertisers or others who hope to take advantage of being close to a top server.

Jaron Lanier

#5. The hours Facebook users put into their profiles and lists and updates is the labor that Facebook then sells to the market researchers and advertisers it serves.

Douglas Rushkoff

#6. Combining the premium content and reach of Yahoo! as the world's leading digital media company with Facebook provides branded advertisers with unmatched opportunity.

Ross Levinsohn

#7. The error that we tend to make is that we think that women's magazines are what editors want and what their readers want - and thus are social indicators - when, in fact, they are what advertisers want. They're just advertising indicators.

Gloria Steinem

#8. Advertisers like that because they want you to feel their product isn't normal - this perfume isn't normal, this set of lingerie isn't normal. The irony is that they are appealing to normal people to buy the product because they want them to identify with an exotic life that they don't lead.

Cary Cooper

#9. Broadening and deepening the relationship with our users and advertisers have always been our strategic priority.

Victor Koo

#10. Growing up female in America. What a liability! You grew up with your ears full of cosmetic ads, love songs, advice columns, whoreoscopes, Hollywood gossip, and moral dilemmas on the level of TV soap operas. What litanies the advertisers of the good life chanted at you! What curious catechisms!

Erica Jong

#11. All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.

George Orwell

#12. Movies, far more than the traditional arts, are tied to big money. Without a few independent critics, there's nothing between the public and the advertisers.

Pauline Kael

#13. Newspaper companies are losing advertisers, readers, market value, and, in some cases, their sense of mission at a pace that would have been barely imaginable just four years ago.

Eric Alterman

#14. Until the company believes in itself, AOL didn't have its own space and identity in the marketplace. The opportunity is to get out from under the negative history and figure out the value AOL offers for consumers and for publishers and advertisers.

Tim Armstrong

#15. The relationship between the media owner, their relationship isn't strictly with people and audiences. It's also with advertisers, and that's the most relationship in radio; in fact it pays the bills.

Robert McChesney

#16. Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.

Chad Hurley

#17. Advertisers, not governments, are the primary censors of media content in the United States today.

C. Edwin Baker

#18. Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.

Jef I. Richards

#19. I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.

Jef I. Richards

#20. Sports has always been a pass-through. You pay for something, and then you pass it through to television, you pass it through to advertisers, or you pass it through to season-ticket holders, luxury boxes and then the fans. Then it all adds up, and you take in more than you pass out.

John Madden

#21. It's nice that HBO is in business with the audience and not with the advertisers. There's a difference.

Aaron Sorkin

#22. It's not the networks, it's the advertisers who want to appeal to the young males who go to the movies and buy all of this stuff.

Sharon Gless

#23. In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster

Claude C. Hopkins

#24. If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

Will Rogers

#25. What advertisers call brand loyalty is merely the consumer's defense against the need to waste energy differentiating among things that barely differ.

Ellen Goodman

#26. There is critical mass with high-speed Internet connections, so video is a good user experience. And that means there can be critical mass for advertisers.

Jim C. Walton

#27. He had allowed the advertisers to multiply his wants; he had learned to equate happiness with possessions, and prosperity with money to spend in a shop.

Aldous Huxley

#28. My concern is the really great concepts that are features, not companies. There isn't enough advertising to support all those features, and in compression times, advertisers tend to flock to safe names and sites that have real traction.

Ross Levinsohn

#29. Not literature alone, but society itself is wormed and rotten when language ceases to be respected not merely by advertisers and politicians, but by persons of learning and authority.

Storm Jameson

#30. An economy where advertisers thrive while journalists and artists struggle, reflects the values of a society more interested in deception and manipulation than in truth and beauty

Jaron Lanier

#31. Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online.

Susan Wojcicki

#32. We could, however, demand much more from the social media sites that are so eager to sign up our kids and encourage them to share, share, share. These companies are selling our kids' "likes" and habits to advertisers, and enticing all of us to give up more and more of our privacy.

Emily Bazelon

#33. Advertisers also know that humor can help bond us to their product.

Allen Klein

#34. The notion that journalism can regularly produce a product that violates the fundamental interests of media owners and advertisers ... is absurd.

Robert Waterman McChesney

#35. The enhanced features of our ad products would require sufficient understanding from our sales force, advertisers, and agencies. To facilitate this, we have held multiple training sessions internally and road show events externally.

Victor Koo

#36. It is very difficult to have a free, fair and honest press anywhere in the world. In the first place, as a rule, papers are largely supported by advertising, and that immediately gives the advertisers a certain hold over the medium they use.

Eleanor Roosevelt

#37. I think that overall, ultimately the impact of advertisers calling the shots is a more cloying, complacent culture. For example, it was just announced that Unilever is branding environmental content at The Guardian. How radical or pointed can that content be?

Astra Taylor

#38. Ultimately, broadcasters and advertisers have to change the way they do business or they run the risk of linear TV becoming obsolete.

Charlie Ergen

#39. If advertisers want to decorate their ads to increase their conversions by showing what users think, that's a good thing.

Mitch Kapor

#40. I don't think the advertisers have any real idea of their power not only to reflect but to mold society.

Marya Mannes

#41. Broadcasting for advertisers is still the best game in town, and they know it. Look, I admire a lot of the shows on cable. I think 'Mad Men' is wonderful. I think 'Breaking Bad' is wonderful. But let's remember they're about one-tenth the audience of NCIS.

Leslie Moonves

#42. What editors are obliged to appear to say that men want from women is actually what their advertisers want from women.

Naomi Wolf

#43. As you know, in the past several years, month after month, radio has increased its revenues - some of it even coming from Dot-Com advertisers. So, radio is a survivor.

Casey Kasem

#44. Advertisers are the West's courteous censors.

Naomi Wolf

#45. The detective seemed to remember reading that advertisers used Scottish accents to suggest integrity and honesty. The

Robert Galbraith

#46. Advertisers are happy to see the stuff they've branded out there for free, they don't care about scarcity, they want any message they're invested in to be shared and to be abundant and to be passed along.

Astra Taylor

#47. Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.

Jaron Lanier

#48. Robbed of a rapt audience, advertisers know that influencing how you spend what to do while depends on having some control over how you spend the resources in your head.

Greg Carlson

#49. There are all kinds of people who continue to be largely ignored by advertisers, whose lives largely go unseen. They deserve their moment.

Roxane Gay

#50. To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"

David Ogilvy

#51. That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.

Casey Kasem

#52. On the monetization front, our strengthening leadership in internet user base and broadening reach of our platform have already positioned us as a must-buy platform in online video for brand advertisers to reach a nationwide audience within China.

Victor Koo

#53. Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

Erik Qualman

#54. Social media and personalization are providing both brand advertisers and end-users with hyper-targeted choices and opportunities for double-digit growth.

Jay Samit

#55. I think consumerism breeds dissatisfaction, and I think that the advertisers play to that. So I cannot be comfortable with that. On the other hand, the cornucopia of products and innovation - I love Apple, for example. That's a temple of consumerism in many ways.

John Elkington

#56. The genius of the economic machine is in its ability to convert these indulgences into profitability. It converts desire into attention, a grip on our eyeballs and eardrums, which in turn can be marketed to advertisers.

Todd Gitlin

#57. You could argue that as web audiences have grown larger and advertisers have demanded scale, the web has dumbed down - like the mainstream media we so mocked.

Nick Denton

#58. If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't think Don Draper would have loved banner ads.

Jonah Peretti

#59. It's a battle to be seen in the world of advertisers and in the world of business as a serious force.

Brit Hume

#60. Entertainment's chief job is to make you so riveted by it that you can't tear your eyes away, so the advertisers can advertise.

David Lipsky

#61. I think you will see a point where the traditional model of advertising on TV or advertising online will go, and advertisers will cover one programme, no matter what platform it's being broadcast on. You'll see the same ads whether you are watching it on your TV, your computer or your phone.

Chad Hurley

#62. Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.

Jaron Lanier

#63. Google pays advertisers based not just on payment per click but also by number of clicks. The interplay between the two sets the prices, so a government-regulated price for 'equal access' might be difficult to set.

Marvin Ammori

#64. In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise, not the shows. The shows are merely the bait.

Les Brown

#65. Drama or comedy programming is still the surest way for advertisers to reach a mass audience. Once that changes, all bets are off.

Dick Wolf

#66. It's against all of our policies for an application to ever share information with advertisers.

Mark Zuckerberg

#67. When a television show like 'Scandal' becomes the biggest show in recent history, suddenly advertisers and networks want to jump on that. And what it's showing is that people want to see diversity.

Jussie Smollett

#68. And the more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google.

Eric Schmidt

#69. Because Hightower's problem, among other things, is that advertisers would be a lot less interested in his show than in Limbaugh's, even if they have similar ratings, because of what Hightower is saying.

Robert McChesney

#70. What the advertisers are trying to do by eliminating residuals is the most appalling form of greed that I cry thinking about it.

Diane Ladd

#71. MTV refers to its audience as 'the demo.' Being 'in the demo' means being in the demographic sweet spot that advertisers want their programming to hit, which is ideally between 18 and 24.

John Seabrook

#72. TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product.

Simon Sinek

#73. Does Facebook act as though I own my online life, or as though it does? Concretely: Can I control what data it shares with other users, with advertisers, and with business partners?

Eric S. Raymond

#74. The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising

David Ogilvy

#75. They are obviously pirate services. Sure they might be able to survive as small businesses, but it's hard to get advertisers to advertise on a pirate site. It's a hugely fragmented market.

Robert Cecil Martin

#76. It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.

Jeff Zucker

#77. It is obvious that the Internet has become such a video-driven entity. With broadband becoming ubiquitous, viewers and advertisers are looking for professional-quality videos.

Gil Penchina

#78. Red Interactive, the digital advertising agency, is a real, systemic kind of business, as opposed to a one-off thing. We can help advertisers frustrated by old media find clients they can work with.

Patrick Whitesell

#79. Advertisers constantly invent cures to which there is no disease.

Leonardo Da Vinci

#80. Open source is a beautiful way of collaborating; but what's happening on the free Internet is more akin to the 'crowdsourcing' of journalists and other content creators by advertisers who no longer have to pay them - only the search engines that parse their articles.

Douglas Rushkoff

#81. Facebook says, 'Privacy is theft,' because they're selling your lack of privacy to the advertisers who might show up one day.

Jaron Lanier

#82. Removed from 'Gmail' doesn't necessarily mean removed from all Google servers. In fact, your old emails are the data set from which Google models our behaviors - the real product it is offering its advertisers.

Douglas Rushkoff

#83. American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

Michael Schudson

#84. Children go from being a kind of cultural protectorate to the Junior Auxiliary of the tube-watching nation at large, and programs are designed for them on the same principle as they're designed for grown-ups: as a way to sell eyeballs to advertisers.

Jonathan Dee

#85. People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.

Jeff Zucker

#86. Despite being able to demonstrate a very large audience, major advertisers at first wouldn't touch Limbaugh.

Paul Weyrich

#87. Everything is happening faster on the Internet, so advertisers have to be able to respond quickly. If there is a pop-culture topic, a celebrity, event, some amazing viral video, a news story - how do advertisers get close to that so they can take advantage of traffic jumps?

Jason Hirschhorn

#88. Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle.

Marya Mannes

#89. The most frequent reason for unsuccessful advertising is advertisers who are so full of their own accomplishments (the world's best seed!) that they forget to tell us why we should buy (the world's best lawn!).

John Caples

#90. The advertisers who believe in the selling power of jingles have never had to sell anything.

David Ogilvy

#91. Advertisers realize that Gen Y is the largest purchasing cohort. Also, that you're going to have to accept some different modes of thinking if you're going to get to them.

Shane Smith

#92. The 'ideal' body is everywhere you look, and we are made to feel like failures by advertisers and corporations who shame us into buying their products.

Caitlin Stasey

#93. We're simple-minded, the team at Hulu, which is, we think if we can obsess over quality and build a better mousetrap, that good things will happen. Users will adopt the service, advertisers will see great value in it, and that's what we're seeing.

Jason Kilar

#94. Care2, you can click on a variety of causes; then advertisers and other sponsors will make a charitable contribution on your behalf (usually ranging from a few pennies to 25 cents).

Nicole Boles

#95. For every $1 advertisers spend advertising something healthful like apples, they spend $500 advertising junk food.

Raj Patel

#96. The more familiar something becomes the more true we think it to be. Advertisers, teachers and even cult leaders will repeat their messages over and over to illicit this effect. If we hear a lie often enough, we'll start to believe it.

Thomas Baker

#97. Facebook would also risk irking advertisers by giving members a quick way to tag marketing messages with "dislikes," according

Anonymous

#98. Whether you are buying a car or casting a ballot, choosing a job or planning a family, follow your moral compass. Don't let others define you. Don't let advertisers mold you; don't let zealots ensnare you; don't let conventional wisdom trap you ... you are part of a much larger whole.

Denis Hayes

#99. What's best for advertisers on Twitter's platform isn't for there to be 20 different clients.

Matt Mullenweg

#100. I'm skeptical of any mission that has advertisers at its centerpiece.

Jeff Bezos