Top 48 Claude C. Hopkins Quotes

#1. "Best in the world," "lowest price in existence, " etc are at best claiming the expected. But superlative of that sort are usually damaging. They suggestion looseness of expression, a tendency to exaggerate, a careless truth. They lead readers to discount all the statements that you make

Claude C. Hopkins

Claude C. Hopkins Quotes #48783
#2. Address the people you seek, and them only

Claude C. Hopkins

Claude C. Hopkins Quotes #63688
#3. The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest

Claude C. Hopkins

Claude C. Hopkins Quotes #125552
#4. The man who wins out and survives does so only because of superior science and strategy.

Claude C. Hopkins

Claude C. Hopkins Quotes #153741
#5. Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Claude C. Hopkins

Claude C. Hopkins Quotes #228272
#6. Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Claude C. Hopkins

Claude C. Hopkins Quotes #255391
#7. Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

Claude C. Hopkins

Claude C. Hopkins Quotes #345430
#8. Changing people's habits is very expensive

Claude C. Hopkins

Claude C. Hopkins Quotes #359810
#9. If a claim is worth making, make it in the most specific way

Claude C. Hopkins

Claude C. Hopkins Quotes #406098
#10. In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster

Claude C. Hopkins

Claude C. Hopkins Quotes #502057
#11. Curiosity is one of the strongest human incentives

Claude C. Hopkins

Claude C. Hopkins Quotes #528420
#12. Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.

Claude C. Hopkins

Claude C. Hopkins Quotes #618719
#13. Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.

Claude C. Hopkins

Claude C. Hopkins Quotes #670100
#14. Don't think of people in the mass. This gives you a blurred view

Claude C. Hopkins

Claude C. Hopkins Quotes #676018
#15. One may gain attention by wearing a fools cap. But he would ruin his selling prospects

Claude C. Hopkins

Claude C. Hopkins Quotes #687202
#16. Whatever claim you use to get attention, the advertisement should tell a story reasonably complete

Claude C. Hopkins

Claude C. Hopkins Quotes #691676
#17. Never be led in new paths by the blind

Claude C. Hopkins

Claude C. Hopkins Quotes #727192
#18. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination

Claude C. Hopkins

Claude C. Hopkins Quotes #857681
#19. No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value

Claude C. Hopkins

Claude C. Hopkins Quotes #946530
#20. People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they choose their own companions, their own subjects. They was to be amused or benefitted

Claude C. Hopkins

Claude C. Hopkins Quotes #970387
#21. People don't buy from clowns.

Claude C. Hopkins

Claude C. Hopkins Quotes #994829
#22. The weight of an argument may often be multiplied by making it specific

Claude C. Hopkins

Claude C. Hopkins Quotes #1037836
#23. The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it

Claude C. Hopkins

Claude C. Hopkins Quotes #1159127
#24. Advertising is much like war, minus the venom

Claude C. Hopkins

Claude C. Hopkins Quotes #1162194
#25. The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know

Claude C. Hopkins

Claude C. Hopkins Quotes #1193722
#26. The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short ... Give them enough to take action

Claude C. Hopkins

Claude C. Hopkins Quotes #1209011
#27. This is no lazy mans field

Claude C. Hopkins

Claude C. Hopkins Quotes #1226992
#28. On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick

Claude C. Hopkins

Claude C. Hopkins Quotes #1246692
#29. The right name is an advertisement in itself.

Claude C. Hopkins

Claude C. Hopkins Quotes #1265240
#30. Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Claude C. Hopkins

Claude C. Hopkins Quotes #1277309
#31. Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause

Claude C. Hopkins

Claude C. Hopkins Quotes #1304465
#32. Picture what others wish to be, not what they may be now

Claude C. Hopkins

Claude C. Hopkins Quotes #1309800
#33. Names that tell stories have been worth millions of dollars. So a great deal of research often proceeds the selection of a name

Claude C. Hopkins

Claude C. Hopkins Quotes #1313174
#34. Genius is the art of taking pains

Claude C. Hopkins

Claude C. Hopkins Quotes #1341643
#35. The time has come when advertising in some hands has reached the status of a science.

Claude C. Hopkins

Claude C. Hopkins Quotes #1343721
#36. Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.

Claude C. Hopkins

Claude C. Hopkins Quotes #1350470
#37. Ads are planned and written with some utterly wrong conception. They are written to please their seller. The interest of the buyer is forgotten

Claude C. Hopkins

Claude C. Hopkins Quotes #1411283
#38. Platitudes and generalities roll of the human understanding like water from a duck

Claude C. Hopkins

Claude C. Hopkins Quotes #1455221
#39. Don't, to gain general and useless attention, sacrifice the attention that you want

Claude C. Hopkins

Claude C. Hopkins Quotes #1503115
#40. The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, "hey there, Bill Jones" to get the right persons attention.so it is in n advertisement

Claude C. Hopkins

Claude C. Hopkins Quotes #1517873
#41. Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject

Claude C. Hopkins

Claude C. Hopkins Quotes #1557683
#42. The advertising man who spares the midnight oil will not get very far

Claude C. Hopkins

Claude C. Hopkins Quotes #1568891
#43. We cannot go after thousands of men until we learn now to win one

Claude C. Hopkins

Claude C. Hopkins Quotes #1604962
#44. Impressive claims are made far more impressive by making them exact

Claude C. Hopkins

Claude C. Hopkins Quotes #1619565
#45. Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader

Claude C. Hopkins

Claude C. Hopkins Quotes #1740807
#46. Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Claude C. Hopkins

Claude C. Hopkins Quotes #1774701
#47. Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Claude C. Hopkins

Claude C. Hopkins Quotes #1789912
#48. A man coined to superlative must expect that his every statement will be taken with some caution

Claude C. Hopkins

Claude C. Hopkins Quotes #1861148

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