Top 3 Quarter Inch Drill Quotes
#1. An old advertising maxim says you've got to spell out the benefit of the benefit. In other words, people don't buy quarter-inch drill bits. They buy quarter-inch holes so they can hang their children's pictures.
#2. Every day in America, about 25,000 people buy a quarter-inch drill. But nobody in America wants a quarter-inch drill. What they want are holes.
#3. People don't want to buy a quarter-inch drill. They want a quarter-inch hole.