Naoto Fukasawa Quotes

#1. Desription should be very brief and have an incidental nature.

Anton Chekhov

#2. I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin.

Naoto Fukasawa

#3. The best designs are those that dissolve into behavior.

Naoto Fukasawa

#4. Great design is a multi-layered relationship between human life and its environment.

Naoto Fukasawa

#5. I think fitting in is highly overrated. I'd rather just fit out ... Fitting out means being who you are, even when people insist that you have to change. Fitting out means taking up space, not apologizing for yourself, and not agreeing with those who seek to label you with stereotypes.

Golda Poretsky

#6. they don't know how properly to cook Florida lobsters. Simple. Rinse out the lymph first, then poach and broil. I even poach fish before cooking. Makes it firmer.

Bruce Van Sant

#7. Design is expected to provide something "new" or "beautiful" or "special". When we look at the things around us with such a mindset, those things outside "design" are viewed as being "normal" or "ugly" in contrast.

Naoto Fukasawa

#8. Critics have always questioned whether players like Pele from the 50s could play today. Lionel Messi could play in the 1950s and the present day, as could Di Stefano, Pele, Maradona, Cruyff because they are all great players. Lionel Messi without question fits into that category.

Alex Ferguson

#9. We designers have been working to stimulate people's souls and minds.

Naoto Fukasawa

#10. Leave aside your regrets of the past and anxieties of the future
And focus intelligently on the present.
This is the best way of ensuring a positive future.

Chinmayananda Saraswati

#11. People shouldn't really have to think about an object when they are using it. Not having to think about it makes the relationship between a person and an object run more smoothly.

Naoto Fukasawa

#12. Other than along certain emotional tangents there was little in the book that felt as if it had actually been lived. It was a fiction produced by someone who knew only fictions, The Tempest as written by isolate Miranda, raised on the romances in her father's library.

Michael Chabon

#13. Design needs to be plugged into human behavior. Design dissolves in behavior.

Naoto Fukasawa