Martin Lindstrom Quotes

#1. Roughly 21,000 new brands are introduced worldwide per year, yet history tells us that more than 90% of them are gone from the shelf a year later.

Martin Lindstrom

#2. A global brand building strategy is, in reality, a local plan for every market.

Martin Lindstrom

#3. I am in no way supportive of hunting for trophies or sport - would never do it and don't like it that others do. But if you kill it, then eat it, it's fine.

Anthony Bourdain

#4. His voice was throaty and seductive. I knew he could get girls - maybe even me - into bed, just by using that voice.

Tarryn Fisher

#5. 90 percent of all Gillette shavers are bought by women for the men in their lives

Martin Lindstrom

#6. If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.

Martin Lindstrom

#7. A true friend is someone who sees the pain in your eyes while everyone else believes the smile on your face.

Anonymous

#8. Brand handling synergy means developing and communicating your company's values and identity consistently.

Martin Lindstrom

#9. Sex doesn't sell anything other than itself

Martin Lindstrom

#10. Patriotism depends as much on mutual suffering as on mutual success; and it is by that experience of all fortunes and all feelings that a great national character is created.

Benjamin Disraeli

#11. When ideas are detached from the media used to transmit them, they are also cut off from the historical circumstances that shape them, and it becomes difficult to perceive the changing context within which they must be viewed.

Elizabeth L. Eisenstein

#12. When we brand things, our brains perceive them as more special and valuable than they actually are.

Martin Lindstrom

#13. Always, always , always believe in yourself, because if you don't, then who will, sweetie

Marilyn Monroe