Kotler Quotes

#1. Abundance: The Future is Better than you Think by Peter Diamandis and Steven Kotler.

Joanna Penn

#2. Answer me!'Shouted Lieutenant Kotler. 'Did you steal something from that fridge?' 'No, sir. He gave it to me,'said Shmuel, tears welling up in his eyes as he throw a sideways glance at Bruno. 'He's my friend,'he added.

John Boyne

#3. During a peak experience," Maslow explained, "the individual experiences an expansion of self, a sense of unity, and meaningfulness in life. The experience lingers in one's consciousness and gives a sense of purpose, integration, self-determination and empathy.

Steven Kotler

#4. Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

Philip Kotler

#5. Watch the product life cycle; but more important, watch the market life cycle.

Philip Kotler

#6. There wasn't anything wrong with these dogs. I wanted to take them all home with me. The whole damn warehouse of misery. Just strap it to my back and get the fuck out of the way.

Steven Kotler

#7. Time slows down. Self vanishes. Action and Awareness merge. Welcome to Flow.

Steven Kotler

#8. To get around these things, Maus lived at the back of a closet. The door was

Steven Kotler

#9. Most people live in a very restricted circle of their potential being. They make use of a very small portion of their possible consciousness, and of their soul's resources in general, much like a man who, out of his whole organism, should get into a habit of using and moving only his little finger.

Steven Kotler

#10. When people say that animal rescuers are crazy, what they really mean is that animal rescuers share a number of fundamental beliefs that makes them easy to marginalize. Among those is the belief that Rene Descartes was a jackass.

Steven Kotler

#11. I felt strongly that marketing managers, in order to make better marketing decisions, needed to analyze markets and competition in systems terms, explicating the forces at work and their various interdependencies.

Philip Kotler

#12. It is more important to do what is strategically right than what is immediately profitable.

Philip Kotler

#13. There are three kinds of companies: those who make things happen; those who watch things happen; and those who wonder what's happened. - Anonymous

Philip Kotler

#14. Howard Thurman once said, Don't ask what the world needs. Ask what makes you come alive. Because what the world needs most is more people who have come alive.

Steven Kotler

#15. The theory of marketing is solid but the practice of marketing leaves much to be desired.

Philip Kotler

#16. Creating Customer Evangelists, The Power of Cult Branding, and Creating Raving Fans.

Philip Kotler

#17. From a quality-of-life perspective, psychologists have found that the people who have the most flow in their lives are the happiest people on earth.

Steven Kotler

#18. Suddenly normal wasn't good enough.

Steven Kotler

#19. The best way to hold customers is to constantly figure out how to give them more for less.

Philip Kotler

#20. The future isn't ahead of us. It has already happened.

Philip Kotler

#21. With our sense of self out of the the way we are liberated from doubt and insecurity.

Steven Kotler

#22. Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.

Philip Kotler

#23. The quality most desirable in a CEO? According to a global survey conducted by IBM of 1,500 top executives in sixty countries: creativity.

Steven Kotler

#24. The upper echelon of adventure sport athletes are grappling with the fundamental properties of the universe: gravity, velocity and sanity. They're toying with them, cheating death, refusing to accept there might be limits to what they can accomplish.

Steven Kotler

#25. With this in mind, it is not inconceivable to say that there are people alive today who will live long enough to see their selves stored in silicon and thus, by extension, see themselves live forever.

Steven Kotler

#26. Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.

Philip Kotler

#27. Every company should work hard to obsolete its own product line - before its competitors do.

Philip Kotler

#28. Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Philip Kotler

#29. Today you have to run faster to stay in place.

Philip Kotler

#30. Today's economic landscape is being shaped by two powerful forces - technology and globalization.

Philip Kotler

#31. Neurons that fire together wire together.

Steven Kotler

#32. Don't buy market share. Figure out how to earn it.

Philip Kotler

#33. He defined the state as being so involved in an activity that nothing else seems to matter. The ego falls away. Time flies. Every action, movement and thought follows inevitably from the previous one, like playing jazz. Your whole being is involved, and you're using your skills to the utmost.

Steven Kotler

#34. It is no longer enough to satisfy your customers. You must delight them.

Philip Kotler

#35. That's why people who seek out group flow often join startups or work for themselves. Serial entrepreneurs keep starting new business as much for the flow experience, as for the additional success.

Steven Kotler

#36. Where is personal selling? Isn't the sales force of key importance in business marketing?

Philip Kotler

#37. Creativity has a brain wave signature as well: alpha waves pulsing out of the brain's right hemisphere.

Steven Kotler

#38. As it turns out, what makes a dog adoptable has very little to do with dogs, a great deal to do with humans.

Steven Kotler

#39. No company in its right mind tries to sell to everyone.

Philip Kotler

#40. Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

Philip Kotler

#41. Flow tends to be the psychic signature of world-class performance and paradigm-shifting breakthroughs,

Steven Kotler

#42. To really achieve anything, you have to be able to tolerate and enjoy risk. It has to become a challenge to look forward to. In all fields, to make exceptional discoveries you need risk - you're just never going to have a breakthrough without it.

Steven Kotler

#43. Mindset impacts emotion, which alters biology, which increases performance. Thus, it seemed, by tinkering with mindset - using everything from physical to psychological to pharmacological interventions - one could significantly enhance performance.

Steven Kotler

#44. George Loewenstein of Carnegie Mellon provides one of the simplest definitions of curiosity: the feeling of deprivation that comes from an information gap between what we know and what we want to know. Separately,

Philip Kotler

#45. Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

Philip Kotler

#46. A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place.

Philip Kotler

#47. There is no such thing as a commodity. It is simply a product waiting to be differentiated.

Philip Kotler

#48. Most people are so afraid of dying they never live.

Steven Kotler

#49. creativity triggers flow; then flow enhances creativity.

Steven Kotler

#50. It was even odds that the thing I was the most afraid of didn't actually exist at all.

Steven Kotler

#51. Our limits are governed by flow's ability to amplify performance as much as by imagination's ability to dream up that performance.

Steven Kotler

#52. The internet will create the winnerand bury the laggards.

Philip Kotler

#53. There will never be peace on Earth until we have peace within ourselves. We have to be able to look deeply into the nature of our suffering - to touch, embrace and hold it - before we can touch peace.

Arnold Kotler

#54. Risk heightens focus and flow follows focus. This means that the fight-or-flight response primes the body - chemically and psychologically - for the flow state. Athletes report moving through one to get to the other.

Steven Kotler

#55. This means flow packs a double punch: it doesn't just increase our decision-making abilities - it increases our creative decision-making abilities. Dramatically.

Steven Kotler

#56. It is not often that Death is told so clearly to fuck off.

Steven Kotler

#57. The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.

Philip Kotler

#58. Flow is an alternative path toward mastery, but, like any path, not without its pitfalls. There's a serious dark side to flow,

Steven Kotler

#59. Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Philip Kotler

#60. Marketing is a race without a finishing line

Philip Kotler

#61. The successful salesperson cares first for the customer, second for the products.

Philip Kotler

#62. Creatives fail and the really good ones fail often.

Steven Kotler

#63. How many people have stopped playing guitar, writing poetry, or painting watercolors - activities packed with flow triggers - because these are also activities that do not squarely fit into culturally acceptable responsibility categories like "career" or "children"?

Steven Kotler

#64. Sooner or later, there's always a Jaws: a mental hurdle we can't clear, a decision too dangerous to attack head on. In those situations, sideways is forward.

Steven Kotler

#65. Hallucinogens then do the same job as religion - they provide proof of unity, which is still the only known cure for fear of death.

Steven Kotler

#66. The best advertising is done by satisfied customers.

Philip Kotler

#67. Flow is more than an optimal state of consciousness - one where we feel our best and perform our best - it also appears to be the only practical answer to the question: What is the meaning of life? Flow is what makes life worth living.

Steven Kotler

#68. Fully alive and deeply committed is a risky business.

Steven Kotler

#69. The Ownership Quotient,

Philip Kotler

#70. Big-box health clubs oversell memberships by 400 percent

Steven Kotler

#71. Correct predictions result in understanding. Incorrect predictions result in confusion and prompt you to pay attention.

Steven Kotler

#72. The United States is in a tough spot.

Steven Kotler

#73. Good companies will meet needs; great companies will create markets.

Philip Kotler

#74. The sales department isn't the whole company, but the whole company better be the sales department.

Philip Kotler

#75. Marketing is the set of human activities directed at facilitating and consummating exchanges.

Philip Kotler

#76. The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

Philip Kotler

#77. The most important thing is to forecast where customers are moving, and be in front of them.

Philip Kotler

#78. The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.

Philip Kotler

#79. Every business is a service business. Does your service put a smile on the customer's face?

Philip Kotler

#80. Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.

Philip Kotler

#81. Your company does not belong inmarkets where it cannot be the best.

Philip Kotler

#82. It was a silly time to try to make a living out of words, but it was a silly time in general.

Steven Kotler

#83. After three decades of research, Zimbardo found that the healthiest, happiest, highest performers blend the best of both worlds. The optimal time perspective combines the energy, joy, and openness of Presents, with the strength, fortitude, and long-term vision of the Futures.

Steven Kotler

#84. Business, investor, and consumer confidence is shaken and the contraction phase begins.

Philip Kotler

#85. Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.

Philip Kotler

#86. There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

Philip Kotler