Top 43 Jonah Berger Quotes
#1. It is dangerous if our identity as a leader becomes more important than our identity as a child of God.
Patrick Lencioni
#2. But although quality, price, and advertising contribute to products and ideas being successful, they don't explain the whole story.
Jonah Berger
#3. Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.
Jonah Berger
#4. For the piece of gold lies 3 feet deep, but your hole is only 2 feet steep, so dig on my friend, there's no time to weep. You've only a foot to go.....
Jonah Berger
#5. People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.
Jonah Berger
#6. Making things more observable makes them easier to imitate, which makes them more likely to become popular.
Jonah Berger
#7. Stories carry things. A lesson or moral. Information or a take-home message.
Jonah Berger
#8. Technology has a critical role in realizing the vision of a Digital India - the power of 125 crore connected Indians.
Narendra Modi
#9. It always amazes me when people ask you to do something and then tell you how to do it.
David Bailey
#10. Advertising also plays a role. Consumers need to know about something before they can buy it. So
Jonah Berger
#11. Word of mouth is more effective than traditional advertising for two key reasons. First, it's more persuasive.
Jonah Berger
#12. People don't need to be paid to be motivated.
Jonah Berger
#13. Yet science articles, like Denise Grady's piece about the cough, made the Most E-Mailed list more than politics, fashion, or business news. Why? It turns out that science articles frequently chronicle innovations and discoveries that evoke a particular emotion in readers. That emotion? Awe.
Jonah Berger
#14. Going viral isn't random, magic, or luck. It's a science.
Jonah Berger
#16. Why do some products, ideas, and behaviors succeed when others fail?
Jonah Berger
#18. Social Currency We share things that make us look good Triggers Top of mind, tip of tongue Emotion When we care, we share Public Built to show, built to grow Practical Value News you can use Stories Information travels under the guise of idle chatter
Jonah Berger
#19. She is softhearted yet strong willed.
She is compassionate yet unwavering in principle. She is a loving mother, yet she risked my life to save others.
J.L. Witterick
#20. most beautiful emotion we can experience is the mysterious. It is the power of all true art and science. He to whom this emotion is a stranger, who can no longer pause to wonder and stand rapt in awe, is as good as dead.
Jonah Berger
#21. Instead of going into politics, I decided to go into comedy, which is the second most daunting career path for a woman.
Casey Wilson
#22. Physiological arousal or activation drives people to talk and share. We need to get people excited or make them laugh. We need to make them angry rather than sad.
Jonah Berger
#23. Why does it matter if particular thoughts or ideas are top of mind? Because accessible thoughts and ideas lead to action.
Jonah Berger
#24. Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.
Jonah Berger
#25. In youth, we clothe ourselves with rainbows, and go as brave as the zodiac.
Ralph Waldo Emerson
#26. Gaby's expression doesn't change. "I didn't," she says. "I took a chance. It's rare; I don't know what the odds are of it happening like that. Once in - " She lifts her hands. "In a blue moon?
John Leslie
#28. If you have time-release pills, you could have time-release expanding cheesecakes.
Homaro Cantu
#32. I had made a deal with the devil, and the bastard stuck me with the bill.
Lexi Blake
#33. If something is built to show, it's build to grow.
Jonah Berger
#34. Contagious content is like that - so inherently viral that it spreads regardless of who is doing the talking.
Jonah Berger
#35. I have a lot of disrespect for people who cheat. I feel like if you're in a position in a relationship where you want to see other people, and the opportunity to cheat comes up, don't.
Avan Jogia
#36. Even in cases where most people are doing the right thing, talking about the minority who are doing the wrong thing can encourage people to give in to temptation.
Jonah Berger
#37. Punishment and judgment don't create a reformed heart; they create - at best - a heart full of fear, and - at worst - a heart full of rebellion.
Tullian Tchividjian
#38. We need to design products and ideas that are frequently triggered by the environment and create new triggers by linking our products and ideas to prevalent cues in that environment. Top of mind leads to tip of tongue.
Jonah Berger
#39. Connecting with others is rewarding; it makes us feel like we're not alone in the world.
Jonah Berger
#40. The best part was seeing fans and making new ones. I loved going to new places. I really had the time of my life out there.
Jackson Guthy
#41. There was a terminal narrative. It was a story until it stopped being a story and until then they kept wanting to know. Give up... Surrender your need for the detail; there is only one way this is going to end.
Emily Perkins
#42. If the individual is to be happy in the contemporary order, he must be open-minded with respect to new values and new arrangements.
Thomas Cochrane
#43. Nobody talks about boring companies, boring products, or boring ads," argues one prominent word-of-mouth advocate.
Jonah Berger
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