Top 33 Jay Levinson Quotes
#1. Marketing guru Jay Levinson figures you have to run an ad twenty-seven times against one individual before it has its desired impact. Why? Because only one out of nine ads is seen, and you've got to see it at least three times before it sinks in.
Seth Godin
#2. I'd walked away from 'Come Dancing' and gave 'Blankety Blank' the elbow when I felt the public had had enough. But I didn't follow my instinct to escape from 'Wogan,' and was persuaded to continue for another two years. I kind of regret that.
Terry Wogan
#3. Time, though you've probably lived all your life believing the contrary, is not money. If you run out of money, there are many ways to scrounge up more. If you run out of time - well, that's all she wrote.
Jay Conrad Levinson
#5. If they send you an e-mail, respond within twenty-four hours, though two hours is far better, and two minutes is best.
Jay Conrad Levinson
#6. Your website is the window of your business. Keep it fresh, keep it exciting.
Jay Conrad Levinson
#7. More than half your marketing time should be devoted to your existing customers.
Jay Conrad Levinson
#9. Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.
Jay Conrad Levinson
#10. Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.
Jay Conrad Levinson
#11. In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.
Jay Conrad Levinson
#12. Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.
Jay Conrad Levinson
#13. The whole Earth is at the hand of the wise man, since the fatherland of an elevated soul is the Universe.
Democritus
#14. Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination.
Jay Conrad Levinson
#15. A focused resume is a powerful resume. A resume that tries to be all things to all people ends up being nothing at all.
Jay Conrad Levinson
#16. If you don't believe in your product, or if you're not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.
Jay Conrad Levinson
#17. There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works - regardless of cost.
Jay Conrad Levinson
#19. Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.
Jay Conrad Levinson
#20. Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.
Jay Conrad Levinson
#21. You pile up enough tomorrows and you'll be left with nothing but a bunch of empty yesterdays. I don't know about you, but I'd like to make today worth remembering.
Meredith Willson
#22. My favorite thing about acting is that I can play all kinds of different people. Frankly, I don't consider myself a very interesting person, so the characters I play are usually much more fun.
Nathan Kress
#23. Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.
Jay Conrad Levinson
#26. toll-free phone numbers, which can triple the response rate or even better.
Jay Conrad Levinson
#28. advertising or PR, which gives a short burst of traffic, search engine optimization can increase traffic to your site for months or years.
Jay Conrad Levinson
#29. There is extraordinary chemistry that exists in long-term relationships
Jay Conrad Levinson
#30. The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything - the product, the delivery, the marketing - around that benefit.
Jay Conrad Levinson
#31. Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.
Jay Conrad Levinson
#32. I've had opportunities. But I'm happy at Utah. I can do a lot of nice things and I love the kids. We work hard and we have fun.
Rick Majerus
#33. Then he jumped. The head was lying a little clear of the water jar, under the curve of it; and, as his teeth met, Rikki braced his back against the bulge of the red earthenware to hold down the head.
Rudyard Kipling
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