Top 68 Business Branding Quotes
#1. History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).
David Brier
#2. Look at every 'revolutionary' brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as 'the Killer App' principle.
David Brier
#3. Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
David Brier
#5. When a person travels through a few years with an organization, or with a partnership, or any other kind of working association, he leaves a 'wake' behind in these two areas, task and relationship: what did he accomplish and how did he deal with people?
Henry Cloud
#6. Do everything in your power to make customers go confidently in the direction of their purchase intention.
Laura Busche
#8. Entrepreneur, you are your brand. Your website, business card, speech and how you walk and talk is your brand.
Onyi Anyado
#9. There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.
David Brier
#10. In the digital economy, if you can't be trusted you have no business doing business.
Bernard Kelvin Clive
#11. Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?
David Brier
#12. If your business is not a brand, it's a commodity.
Donald Trump
#13. I do not like measuring using soft indicators, like RTs or likes. I prefer the hardcore financial values. The ISO 10668:2010 is an international valuation standard that is very valuable if you are interested in how to measure a brand.
F. Marco-Serrano
#14. Who are we, and how do we relate this idea in a way that's meaningful to our customers and the values they hold dear?
In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.
David Brier
#15. What is the "Once upon a time" of your brand story? Ask yourself this: "How does what I'm building help consumers close the gap between who they are today and who they want to be tomorrow?
Laura Busche
#16. Brand and product don't compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.
Laura Busche
#17. When the magic of the brand is truly felt by the workforce, it can be called brandful.
Julia Gometz
#18. Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
Tom Peters
#19. Shape Branding is Brand Design Agency. Our branding process will help you attract business without having to chase it. Brand Strategists based in Dublin, Ireland.Brand Identity Design
Graphic Design
#20. People relate to people, and if your brand feels like people, they'll relate to you, too.
Laura Busche
#21. Today's businesses can't just use social media; they have to become social businesses, inside and out and from top to bottom. Ultimately, that is the goal of this book: to harness the power of being a social business to become the most highly recommended organization in your industry/category/niche.
Paul M. Rand
#22. The opposite of value is a commodity item with little or no perceived value - which means people are not seeking it out and when they do, it's merely one of the many choices (so very likely the cheapest offering will get the sale).
David Brier
#23. Products shouldn't just work well, they must unfold well.
Laura Busche
#24. We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.
David Brier
#25. Lean brands are the result of continually testing assumptions.
Laura Busche
#26. It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.
David Brier
#28. In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.
Martin Sorrell
#29. Make sure you test your brand story's recipe with whomever you're cooking it for.
Laura Busche
#31. To create growth in business, you must control your branding, marketing, and lead generation.
Edwin Dearborn
#32. Brands play in an exciting sandbox of symbolic meanings.
Laura Busche
#33. The biggest mistake brands make are trying to "sell their stuff" rather than clarifying what people are actually buying.
David Brier
#34. Until you become so passionate about you and your business no one will. You are your first cheerleader and business promoter.
Bernard Kelvin Clive
#35. Your dreams can earn you money and provision when you don't only have fans, but customers.
Israelmore Ayivor
#36. When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea.
David Brier
#37. Google's motto - "Don't be evil" - is in part a branding ploy, but it's also characteristic of a kind of business that's successful enough to take ethics seriously without jeopardizing its own existence.
Peter Thiel
#38. In today's saturated marketplace, you'll go nowhere selling a "bunch of features." We are in the business of disrupting the market with brands that matter.
Laura Busche
#39. All human aspirations are opportunities for brands to build relationships.
Laura Busche
#40. So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp.
David Brier
#41. Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.
David Brier
#42. Your brand is a combination of a customer's experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute to
your company's brand reputation.
Elaine Fogel
#43. Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.
Laura Busche
#44. Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.
David Brier
#45. Your brand story's "happily ever after" involves open wallets.
Laura Busche
#47. Until you have a purpose and clear direction of your life (business) you would only be building a fake brand
Bernard Kelvin Clive
#48. A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion.
David Brier
#49. Just as we leave the effects of our work behind in results, we leave the effects of our interactions with people in their hearts, minds, and souls.
Henry Cloud
#50. A personal brand, once local and temporal, is now global and forever. That's the blessing and the curse of the internet with regards to your reputation.
Ryan Lilly
#51. Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.
David Brier
#52. A business needs a character and an identity, just like a person and just like a person it needs to have a Voice.
David Amerland
#53. So, you don't have money to invest in your brand? You do have money for damage control, right?
Here's the thing: anyone can make your brand inferior in your absence.
Laura Busche
#54. Cookie cutters are for baking, not branding.
David Brier
#55. Entrepreneur, your last 20 tweets has to be about your brain, brand and business.
Onyi Anyado
#56. Do not assume that people are seeing you. The more you can clarify, optimize, and engage your fans and strangers with branded marketing and merchandise, the better chance you have of being seen and then heard.
Loren Weisman
#57. Branding is not something that happens on its own. You must be actively engaged in your product, your employees and your business in order to see solid improvements in your results.
Online Business Buddy
#58. People change, and so do their aspirations, and so should brands.
Laura Busche
#59. Don't just be everywhere, be everywhere that your clients are, where you matter most.
Bernard Kelvin Clive
#60. Your uniqueness is your greatest strength, not how well you emulate others.
Simon S. Tam
#61. Positioning is finding the right parking space inside the consumer's mind and going for it before someone else takes it.
Laura Busche
#62. Having a me-too brand is a death sentence.
David Brier
#63. Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity - in startups, enterprises, and life itself.
Laura Busche
#65. And while a brand is so much more than a company's logo, the logo is one of the key ambassadors to any brand.
David Brier
#66. Personal branding is about managing your name - even if you don't own a business - in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your "blind" date has Googled your name. Going to a job interview? Ditto.
Tim Ferriss
#67. Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.
David Brier
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