Brand Values Quotes

#1. In 2009, polls showed an impressive "revival of America's global image in many parts of the world reflecting confidence in the new president."53 One poll-based assessment of brand values even suggested the Obama effect was worth $2 trillion in brand equity.

Joseph S. Nye Jr.

#2. every employee and manager must understand who you are as a company, and what you stand for. They must be true to your brand values and be able to passionately explain them to your prospects and customers.

Richard Parkes Cordock

#3. Italy's assets are her style, her beauty, her creativity, her passion, her energy, her technology; and these will be core brand values of all our cars. Fiat as a company has a long way to go and a steep road ahead.

Lapo Elkann

#4. We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.

Dan Levitan

#5. Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Howard Schultz

#6. They talked about teamwork. That's all it is. It's about team effort. No particular player trying to outshine each other. Playing unselfishly and believe. Good things will come.

Rajon Rondo

#7. Marketing leaders instead must ask, "What values and goals guide our brand strategy, what capabilities drive marketing excellence, and what structures and ways of working will support them?" Structure must follow strategy - not the other way around.

Marc De Swaan Arons

#8. Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.

Tony Hsieh

#9. A brand vision should attempt to go beyond functional benefits to consider organizational values; a higher purpose; brand personality; and emotional, social, and self-expressive benefits.

David A. Aaker

#10. People will say, 'There are a million ways to shoot a scene,' but I don't think so. I think there are two, maybe. And the other one is wrong.

David Fincher

#11. Companies' motives to make profit means they neglect inherent social or moral values.

Russell Brand

#12. People are more than fun than anybody.

Dorothy Parker

#13. If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.

Simon Mainwaring

#14. I do not like measuring using soft indicators, like RTs or likes. I prefer the hardcore financial values. The ISO 10668:2010 is an international valuation standard that is very valuable if you are interested in how to measure a brand.

F. Marco-Serrano

#15. Who are we, and how do we relate this idea in a way that's meaningful to our customers and the values they hold dear?

In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.

David Brier

#16. Brand handling synergy means developing and communicating your company's values and identity consistently.

Martin Lindstrom

#17. You can't market yourself as a brand without defining your core values and characteristics that are distinguishable and unique to you.

Daniela Bachelder

#18. The recent actions by Kyle Busch are not consistent with the values of M&M'S and we're very disappointed. Like you, we hold those who represent our brand to a higher standard and we have expressed our concerns directly to Joe Gibbs Racing.

Denny Hamlin

#19. There should be a healthy 'stubbornness', assertiveness and confidence that comes from knowledge of your clear vision, mission, values and personal brand.

Archibald Marwizi

#20. If you don't choose heroes, heroes will be chosen for you, and they will not represent values that empower you, they will represent powers that will enslave you

Russell Brand

#21. An exceptional brand culture has the effect of a charm, it entices and binds people.

Bernard Kelvin Clive

#22. Never miss an opportunity to look like a nice guy.

Laura Schlessinger

#23. Taking smart risks can be very gratifying.

Reed Hastings

#24. Make sure your reading, studying or research are always adding value to the defined vision, mission, beliefs and values that form your unique personal brand.

Archibald Marwizi

#25. Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.

Simon Mainwaring

#26. Some of my college friends used to laugh at me. But no one's laughing anymore. Now, they all try to get free underwear.

Garrett Neff

#27. Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

Simon Mainwaring