Wim Crouwel Quotes

#1. Of course design is about problem solving, but I cannot resist adding
something personal.

Wim Crouwel

#2. The grid is like the lines on a football field. You can play a great game in the grid or a lousy game. But the goal is to play a really fine game.

Wim Crouwel

#3. Helvetica was a real step from the 19th century typeface ... We were impressed by that because it was more neutral, and neutralism was a word that we loved. It should be neutral. It shouldn't have a meaning in itself. The meaning is in the content of the text and not in the typeface.

Wim Crouwel

#4. You're always a child of your time,
and you cannot step out of that.

Wim Crouwel

#5. You can't do better design with a computer, but you can speed up your work enormously.

Wim Crouwel

#6. Neutrality has its own aesthetics.

Wim Crouwel

#7. Living with computers gives funny ideas.

Wim Crouwel

#8. The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much.

Wim Crouwel