W.Chan Kim Quotes

#1. Blue oceans are right next to you in every industry.

W.Chan Kim

#2. Value innovation requires companies to orient the whole system toward achieving a leap in value for both buyers and themselves.

W.Chan Kim

#3. senior managers' goal here should be to manage their portfolio of businesses to wisely balance between profitable growth and cash flow at a given point in time.

W.Chan Kim

#4. Disengaged employees are an unfortunate reality in the workplace, and poor leadership is often to blame.

W.Chan Kim

#5. Salespeople on commission, for example, are seldom sensitive to the costs of the sales they produce.

W.Chan Kim

#6. Instead of drilling down and finding ways to creatively meet the target cost as Ford did, if companies give in to the tempting route of either bumping up the strategic price or cutting back on utility, they are not on the path to lucrative blue waters.

W.Chan Kim

#7. The only way to beat the competition is to stop trying to beat the competition

W.Chan Kim

#8. The key here is not to pursue pricing against the competition within an industry but rather to pursue pricing against substitutes and alternatives across industries and nonindustries.

W.Chan Kim

#9. As companies compete to embrace customer preferences through finer segmentation, they often risk creating too-small target markets.

W.Chan Kim

#10. It immediately flags companies that are focused only on raising and creating and thereby lifting their cost structure and often overengineering products and services - a common plight in many companies.

W.Chan Kim

#11. Create. Don't Compete.

W.Chan Kim

#12. Every company wants one, yet few companies have one: a compelling strategy.

W.Chan Kim