Tim Cook Quotes

#1. For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.

Tim Cook

#2. I am driven by great work and seeing people do incredible things and having a part in that.

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#3. An acorn would never brag about giving shade.

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#4. It is possible to be aware of God at all times.

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#5. What makes Siri cool is she has a personality.

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#6. Never try to fix other people. God does not need to do a bank shot off your lips.

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#7. Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.

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#8. You are more powerful than you think.

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#9. His office is still there, with his name on it. And it will always be there as long as I'm here.

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#10. If I'm working with you for several months on things, if I have a relationship with you, and I decide one day I'm going to sue you, I'm a country boy at the end of the day. I'm going to pick up the phone and tell you I'm going to sue you.

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#11. Apple Pay is forever changing the way we pay for things.

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#12. In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

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#13. Everybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that.

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#14. Televisions are devices with screens that things appear on.

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#15. I remember what it was like to grow up in the South in the 1960s and 1970s. Discrimination isn't something that's easy to oppose. It doesn't always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.

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#16. I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for. The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.

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#17. Apple Watch is the most personal device we've ever created.

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#18. I am who I am, and I'm focused on that, and being a great CEO of Apple.

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#19. You can't have a back door that's only for the good guys.

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#20. I just want to build great products.

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#21. Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

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#22. Security isn't just a feature, it's a base, it's a fundamental, right.

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#23. It's the privilege of a lifetime for me to work with the most innovative people on Earth. Only Apple can deliver this kind of innovation in such a beautiful, integrated, and easy to use way. It's what we love to do, it's what we stand for.

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#24. There's a mountain of information about us. I mean there's so much. Anyway, I'm not an intelligence person. But I just look at it and it's a mountain of data.

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#25. You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

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#26. When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.

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#27. We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

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#28. Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.

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#29. When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.

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#30. Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

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#31. There's something very dangerous happening in states across the country. A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.

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#32. The sidelines are not where you want to live your life. The world needs you in the arena!

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#33. The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word.

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#34. The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

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#35. There are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a particular course of action just feels right.

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#36. America is always stronger when we do things together.

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#37. While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.

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#38. Siri has proven to us that people want to relate to the phone in a different way.

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#39. I think two people with strong points of view can appreciate each other even more.

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#40. No one should have a key that turns a billion locks. It shouldn't exist.

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#41. Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

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#42. I love museums but I don't want to live in one.

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#43. I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.

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#44. Our competition is different: They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next? I can't answer that question, but I can tell you that we're focused.

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#45. So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I'd learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.

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#46. Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.

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#47. Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.

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#48. People are running huge enterprises off of hacking and stealing data.

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#49. I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.

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#50. We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit's outstripping the wildest of predictions.

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#51. The future of television is what our competitors have been doing for years.

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#52. The government should always be the one defending civil liberties.

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#53. It's clear why hacking communities are [growing]. Because it's like, there's a lot more gold there. There's a lot more to steal than ever before.

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#54. Excellence has become a habit.

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#55. Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

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#56. The iPad is the clearest expression of our vision of the future of personal computing.

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#57. Nobody wants to buy sour milk.

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#58. Let your joy be in your journey - not in some distant goal.

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#59. Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.

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#60. I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

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#61. Android [dominates] the mobile malware market.

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#62. In the world of cyber security, the last thing you want is to have a target painted on you.

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#63. Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.

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#64. Maybe law enforcement would like the ability to turn on the camera on your Mac.

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#65. That brings us to iPad. We think the iPad is the poster-child of the post-PC world.

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#66. To whom much is given, much is expected. I do believe this. It's embedded in me.

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#67. I dont consider the bloody ROI.

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#68. I want to be the pebble in the pond that creates the ripple for change.

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#69. I don't really think anything Microsoft does puts pressure on Apple.

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#70. Eighty percent of our revenues are from products that didn't exist 60 days ago. Is there any other company that would do that?

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#71. Apple doesn't do hobbies as a general rule.

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#72. Anything can change, because the smartphone revolution is still in the early stages.

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#73. We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.

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#74. We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.

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#75. My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.

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#76. Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

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#77. If you want me to do things only for ROI reasons, you should get out of this stock.

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#78. Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

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#79. Certainly some things that are very good can sometimes be used in a bad way.

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#80. If I'm expected to keep your messages, and everybody else's, then there should be a law that says, you need to keep all of these.

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#81. Apple is this great American company that could have only happened here.

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#82. Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

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#83. Discrimination , in all its forms, is bad for business.

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#84. I learned that focus is key. Not just in your running a company, but in your personal life as well.

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#85. If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.

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#86. The reality of today from a cyber security point of view - I think some of the top people predict that the next big war is fought on cyber security.

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#87. We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.

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#88. Honestly, we'll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.

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#89. Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

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#90. The longer the meeting, the less is accomplished.

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#91. You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.

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#92. Apple Stores Offer the Best Buying Experience and Customer Service On The Planet

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#93. Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

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#94. I've always hated litigation, and I continue to hate it.

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#95. I don't think Apple has to own a content business.

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#96. Today, we are pleased to announce the biggest advancement in iPhone.

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#97. I think that [there is] this fundamental right to privacy and the philosophy that government shouldn't be intrusive.

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#98. I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.

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#99. I'm not targeting government. I'm not saying hey, I'm closing it because I don't want to give you any data. I'm saying that to protect out customers, we have to encrypt. And a side affect of that is, I don't have the data.

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#100. From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.

Tim Cook