Saul Bass Quotes

#1. There is nothing glamorous in what I do. I'm a working man. Perhaps I'm luckier than most in that I receive considerable satisfaction from doing useful work which I, and sometimes others, think is good.

Saul Bass

#2. Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.

Saul Bass

#3. I want to make beautiful things, even if nobody cares, as opposed to ugly things. That's my intent.

Saul Bass

#4. Failure is built into creativity ... the creative act involves this element of 'newness' and 'experimentalism,' then one must expect and accept the possibility of failure.

Saul Bass

#5. The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable. Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.

Saul Bass

#6. Try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story

Saul Bass

#7. The nature of process, to one degree or another, involves failure. You have at it. It doesn't work. You keep pushing. It gets better. But it's not good. It gets worse. You got at it again. Then you desperately stab at it, believing "this isn't going to work." And it does!

Saul Bass

#8. Design is thinking made visual.

Saul Bass

#9. Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you're timid about it. But often, this turns out to be the best idea of all.

Saul Bass

#10. You know, whenever I was presented with a challenge that brought up feelings of fear or self-doubt, I almost always said, 'Yes'.

Saul Bass

#11. I often think that presentations are more difficult than the work itself.

Saul Bass

#12. Have you ever thought that radical ideas threaten institutions, then become institutions, and in turn reject radical ideas which threaten institutions?

Saul Bass

#13. Logos are a graphic extension of the internal realities of a company.

Saul Bass