Ricky Van Veen Quotes

#1. Smaller stuff tends to get shared more frequently.

Ricky Van Veen

#2. When people tell you Web content is better than television content, they probably don't mean that, they probably enjoy the format of the Web better than the format of TV.

Ricky Van Veen

#3. Viral videos aren't just about being funny. They're about identity creation.

Ricky Van Veen

#4. All Internet comedy is niche comedy. If you do an Internet video about Halo, every Halo fan will send it to every other Halo fan. But if you did an episode of a network comedy that parodied Halo, most of your audience wouldn't even get it.

Ricky Van Veen

#5. I think a mistake a lot of people make is to identify a target audience and then work backwards into creating a product for them.

Ricky Van Veen

#6. Notional is a production company with the DNA of an Internet company that makes content for everything.

Ricky Van Veen

#7. National Lampoon lost its audience when it went from monthly magazine to bimonthly to quarterly to annual to just making movies.

Ricky Van Veen

#8. If you have a great idea that can translate elsewhere, then that's where the scalability comes in - and that's where you can actually start to make real money.

Ricky Van Veen

#9. If you're a content brand, you have to be in every place your audience is. Sometimes your audience is on the couch and wants to watch a 30-minute show, and sometimes they're checking their Facebook feed and want to see something that's only a minute long.

Ricky Van Veen