Nathan Shedroff Quotes

#1. new interfaces are most understandable when they build on what users (and audiences) already know.

Nathan Shedroff

#2. User experience is important to strategy,

Nathan Shedroff

#3. There is no one, right way to design or develop anything. To a large degree, it needs to reflect the culture - especially the innovation culture - of a company.

Nathan Shedroff

#4. Strategy is worthless unless you can act on it.

Nathan Shedroff

#5. All design is the process of making experiences.

Nathan Shedroff

#6. Information design addresses the organization and presentation of data: its transformation into valuable, meaningful information.

Nathan Shedroff

#7. Designers need to be more than ambassadors, they need to be fully functioning and fully aware members of strategic decision-making teams in a company.

Nathan Shedroff

#8. You need to marry the qualitative with the quantitative. It better informs us so we can decide what to do. We can't be afraid of data and analysis. We have to use that lens.

Nathan Shedroff