Marty Neumeier Quotes

#1. Branding is the process of connecting good strategy with good creativity.

Marty Neumeier

#2. The cave you fear to enter, goes the ancient proverb, holds the treasure you seek.

Marty Neumeier

#3. Designers don't actually solve problems. They work through them.

Marty Neumeier

#4. The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.

Marty Neumeier

#5. When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

Marty Neumeier

#6. flip side: its growing vulnerability. A failed launch, a

Marty Neumeier

#7. Brand is not what you say it is. It's what they say it is.

Marty Neumeier

#8. A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.

Marty Neumeier

#9. To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

Marty Neumeier

#10. The central problem of brand-building is getting a complex organization to execute a simple idea.

Marty Neumeier

#11. The best design tool is a long eraser with a pencil at one end.

Marty Neumeier

#12. A brand is a person's gut feeling about a product, service or organization

Marty Neumeier

#13. The narrow gauge mindset of the past is insufficient for today's
wicked problems. We can no longer play the music as written.
Instead, we have to invent a whole new scale.

Marty Neumeier