Top 6 Luis Cubero Quotes
#1. When you acknowledge the audience's shadow you become their hero.
Luis Cubero
#3. When developing a business story, keep in mind that the opposition character (shadow) is just as important as the audience character (hero) is.
Luis Cubero
#4. Experience shows that, once you start using the business storytelling process, you are unlikely to return to your old methods.
Luis Cubero
#5. The focus of your presentation is the audience. You are missing the point if you focus on a product or your company.
Luis Cubero
#6. Since the opposition (shadow) is capable of preventing the audience (hero) from achieving success, the goal of a business narrative is to defeat the opposition (shadow).
Luis Cubero
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