Top 4 Lester Wunderman Quotes
#1. Advertising becomes a dialogue that becomes an invitation to a relationship.
Lester Wunderman
#2. The most dangerous question a prospect or customer asks is "Why should I?" And he may ask it more than once ... The product and its communication stream must continue to provide him with both rational and emotional answers.
Lester Wunderman
#3. Acquire with the intention to retain, and retain with the intention to grow.
Lester Wunderman
#4. Always try to turn a marketing disaster into a marketing opportunity.
Lester Wunderman
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