Top 4 Leonard L. Berry Quotes
#1. The first time formal customer research is done, executives frequently are surprised by the sizeable percentage of customers who defect for service-related reasons.

#2. Excellence nourishes the soul.

#3. Value equals benefits received for burdens endured.

#4. Management creates an empowered state of mind in the organization by treating employees as part-owners of the business and expecting them to act like owners.

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