Gerry Lopez Quotes

#1. I think I'm getting wealthy in ways that don't count at the bank.

Gerry Lopez

#2. In my lifetime, I've met a lot of people who never rode a wave, but we share the same consciousness. Surfing is a kind of a state of mind ... I mean, it's a feeling that people have about their life that really, in a way, kind of makes them a surfer.

Gerry Lopez

#3. It's a cakewalk, when you know how.

Gerry Lopez

#4. If we can use technology to shorten the path between intention and action, that excites me.

Gerry Lopez

#5. In an industry that has the capacity underutilization that we have, why wouldn't we? It's just common sense. Apparently they're successful (in Canada). Our standard approach is not to cookie cut things. Every market is different, every theater is different. The devil's in the details.

Gerry Lopez

#6. You have to strike the deals, and they have an interest in them. With a revenue share model where you're already splitting with the studios, you have to do something with Fandango and so on.

Gerry Lopez

#7. Everyone gets caught inside when surfing. You have 2 options. Give up or paddle outside. Life is the same. Keep paddling!

Gerry Lopez

#8. I don't believe in lowest common denominators. Our focus has been on delivering value. We're rarely going to be the cheapest theater in a market. We strive to be the best.

Gerry Lopez

#9. One thing you learn from surfing is how to operate in the present. It's really what the surfing experience is all about.

Gerry Lopez

#10. Waves keep coming, that's the one thing you can count on in life

Gerry Lopez

#11. The path between intention to watch a movie and the purchase of a ticket - I want to make it as short as possible. The holy grail is Amazon One Click. One tap and I own it.

Gerry Lopez

#12. Surfing is attitude dancing.

Gerry Lopez

#13. We don't believe in splitting the experience. We don't believe in taking a row out and putting in motion seats [that shake and move in response to cues from a film]. If you walk into that auditorium you're going to have a communal experience.

Gerry Lopez

#14. If I can make an economic deal with Amazon that works for them and works for me, OK - I'll make it available. But I don't want to be part of restrictions that make life difficult for my guests.

Gerry Lopez

#15. What gods do you pray to?

Gerry Lopez

#16. The first time you get a ride on a surf board and you are being propelled along by a wave, it's probably as close as humans can get to being able to fly like a bird

Gerry Lopez