Edward L. Bernays Quotes

#1. In place of thoughts it has impulses, habits, and emotions.

Edward L. Bernays

#2. Propaganda is the executive arm of the invisible government.

Edward L. Bernays

#3. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.

Edward L. Bernays

#4. Men (people) are rarely aware of the real reasons which motivate their actions.

Edward L. Bernays

#5. The great enemy of any attempt to change men's habits is inertia. Civilization is limited by intertia.

Edward L. Bernays

#6. No matter how sophisticated, how cynical the public may become about publicity methods, it must respond to the basic appeals, because it will always need food, crave amusement, long for beauty, respond to leadership. If

Edward L. Bernays

#7. The public is not cognizant of the real value of education, and does not realize that education as a social force is not receiving the kind of attention it has the right to expect in a democracy.

Edward L. Bernays

#8. The myth of the detached manipulator and compliant crowd has, since the Twenties, also been abundantly re-echoed by academic students of mass suasion.

Edward L. Bernays

#9. no matter how objectionable the character of a paper may be, it is always a trifle better than the patrons on whom it relies for its support.

Edward L. Bernays

#10. Instead of assaulting sales resistance by direct attack, he is interested in removing sales resistance.

Edward L. Bernays

#11. The great political problem in our modern democracy is how to induce our leaders to lead.

Edward L. Bernays

#12. But being dependent, every day of the year and for year after year, upon certain politicians for news, the newspaper reporters are obliged to work in harmony with their news sources.

Edward L. Bernays

#13. Modern business must have its finger continuously on the public pulse. It must understand the changes in the public mind and be prepared to interpret itself fairly and eloquently to changing opinion.

Edward L. Bernays