Dean Leffingwell Famous Quotes & Sayings

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Top 1 Dean Leffingwell Quotes

#1. We ignored the fact that many customers don't know what they want. We ignored that fact that even when they know what they want, they can't describe it. We ignored the fact that even when they can describe it, they often describe a proposed solution rather than the real need. - Author: Dean Leffingwell
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