David Hieatt Quotes & Sayings

#1. Rule No. 1. Make a great product. Rule No. 2. Don't forget rule No.1.

#2. Failure to commit is as bad as failure to start.

#3. Find a bigger enemy than just a rival brand. It can be bad design. It can be time. It can be pollution. It can be ugliness. It can be bad service. It can be landfill. It can be complexity. But pick your enemy well. It will drive you forward.

David Hieatt

#4. Teams gather around change.

David Hieatt

#5. Build a company you would never sell.

David Hieatt

#6. Call your heroes. They have telephones too.

David Hieatt

#7. A brand is a story. And you have to tell it well. The good news in this connected world great stories travel fast. And, these days, they travel for free. So there has never been a better time or a cheaper time to start something.

David Hieatt

#8. Don't rely on good principles to sell an inferior product.

David Hieatt

#9. Small budgets require brave ideas.

David Hieatt

#10. Sleep is the multiplier of energy.

David Hieatt

#11. 99% of businesses fail for one reason. They never start.

David Hieatt

#12. Reputation takes decades to make. And can be lost in one tweet. Think about that before you press the send button.

David Hieatt

#13. The only thing that matters is everything.

David Hieatt

#14. You will need to create a discipline where head and heart can both
be involved in the decisions that you make. Taking the emotion out of something you feel very passionate about is far from easy. But easy don't build great.

David Hieatt

#15. Average dies quicker than ever before. Digital doesn't mess around. It's binary.

David Hieatt

#16. Sane people quit

David Hieatt

#17. Treat distractions as the enemy. The internet is brilliant but it is one very efficient way of wasting your time.

David Hieatt

#18. The best business models become role models for others.

David Hieatt

#19. If you run a business, 80% of your business probably comes from 20% of your customers. If you are a creative person, 80% of your awards/recognition/income will come from 20% of your output.

David Hieatt

#20. Great ideas often have no reference points.
We have nothing to compare them to. They are original, and awkward. And so they are the most vulnerable to people trying to kill them. They do not conform to what exists, so they challenge us.

David Hieatt

#21. teams build a business. Culture builds the team.

David Hieatt

#22. Self-imposed insanely impossible deadlines often help.

David Hieatt

#23. The job of the brand is to make that name
and that logo stand for something. To live its founding principles each day. To stay true.

David Hieatt

#24. Life is complicated. Sport is simple.

David Hieatt

#25. Cold passion' is calm, considered and long lasting. Both the brain and the heart are working together. Emotions have been taken
out of decision-making. And decisions are given time, looked at from all angles. Cold passion is much more effective at getting results.

David Hieatt