Dale Ludwig Quotes

#1. When preparing a presentation, it's never a good idea to begin with a rule. If you do, you're focusing on the appearance of good delivery and not the effect of it.

Dale Ludwig

#2. Just as you can't rehearse your way to success, you can't design your way there either.

Dale Ludwig

#3. Well-designed visuals do more than provide information; they bring order to the conversation.

Dale Ludwig

#4. A successful presentation needs to be both buttoned up (orderly) and free-flowing (a conversation). The tension between the two, the fact that both things are happening at once, defines the process.

Dale Ludwig

#5. During the first few minutes of your presentation, your job is to assure the audience members that you are not going to waste their time and attention.

Dale Ludwig

#6. It's hard to hold a conversation with people when you're not seeing them.

Dale Ludwig

#7. We should just stop calling these things presentations altogether. Everyone gets hung up on that word. Wouldn't it be easier to just call them conversations? That's really what they are.

Dale Ludwig

#8. Improvement is achieved by the ripple effect of a few simple changes in approach, attitude, or habit.

Dale Ludwig