Top 4 Colleen Jones Quotes
#1. If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let's make content shine.
Colleen Jones
#2. The entire customer or user experience-from raising awareness, to buying a product / taking action, to getting customer support-is going digital.
Colleen Jones
#3. Technology creates the context for persuasion, but content persuades. Technology helps get content to the right people at the right time. The content still has to influence. Delivering the wrong content at the right time is as bad as delivering the right content at the wrong time.
Colleen Jones
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