C. K. Prahalad Quotes

#1. If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value conscious consumers, a whole new world of opportunity will open up.

C. K. Prahalad

#2. Dividing meager resources across a host of medium term operational goals creates mediocrity on a broad scale.

C. K. Prahalad

#3. The future lies with those companies who see the poor as their customers

C. K. Prahalad

#4. Imagining the future may be more important than analysing the past.

C. K. Prahalad

#5. When the poor at the BOP are treated as consumers, they can reap the benefits of respect, choice, and self-esteem and have an opportunity to climb out of the poverty trap.

C. K. Prahalad

#6. There is an important distinction between barriers to entry and barriers to imitation.

C. K. Prahalad

#7. The resource allocation task of top management has received too much attention when compared to the task of resource leverage.

C. K. Prahalad

#8. If your aspirations are not greater than your resources, you're not an entrepreneur.

C. K. Prahalad

#9. The real source of market promise is not the wealthy few in the developing world, or even the3 emerging middle-income consumers. It is the billions of aspiring poor who are joining the market economy for the first time.

C. K. Prahalad

#10. Assume responsibility for outcomes as well as for the processes and people you work with. How you achieve results will shape the kind of person you become.

C. K. Prahalad

#11. With wolves, solidarity is first but when they hunt, they change roles. The implicit hierarchy depends on who does what. In an organization one unique person makes a difference, but you need teamwork to make it happen.

C. K. Prahalad

#12. Strategy is about stretching limited resources to fit ambitious aspirations.

C. K. Prahalad

#13. How we ask the question is extremely important to how we find the answer.

C. K. Prahalad

#14. Executives are constrained not by resources, but by their imagination.

C. K. Prahalad

#15. If we took the mission statements of 100 large industrial companies, mixed them up while everyone was asleep, and reassigned them at random, would anyone wake up tomorrow and cry, 'My gosh, where has our mission statement gone?'

C. K. Prahalad