Bruce Mau Quotes

#1. When the outcome drives the process we will only ever go where we've already been. If process drives the outcome we may not know where we're going, but we will know we want to be there.

Bruce Mau

#2. Don't clean your desk. You might find something in the morning that you can't see tonight.

Bruce Mau

#3. Love your experiments (as you would an ugly child). Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.

Bruce Mau

#4. Don't be cool. Cool is conservative fear dressed in black.

Bruce Mau

#5. The fundamental idea of design is to make the world a better place.

Bruce Mau

#6. Make your own tools. Hybridize your tools in order to build unique things. Even simple tools that are your own can yield entirely new avenues of exploration. Remember, tools amplify our capacities, so even a small tool can make a big difference.

Bruce Mau

#7. Today is the child of yesterday and the parent of tomorrow. The work you produce today will create your future.

Bruce Mau

#8. When everything is connected to everything else, for better or for worse, everything matters.

Bruce Mau

#9. I'm interested in the moment when two objects collide and generate a third. The third object is where the interesting work is.

Bruce Mau

#10. No longer associated simply with objects and appearances, design is increasingly understood in a much wider sense as the human capacity to plan and produce desired outcomes.

Bruce Mau

#11. Design the life that you want to live.

Bruce Mau

#12. For most of us, design is invisible. Until it fails

Bruce Mau

#13. Massive Change is not about the world of design; it's about the design of the world.

Bruce Mau

#14. Imitate. Don't be shy about it. Try to get as close as you can. You'll never get all the way, and the separation might be truly remarkable.

Bruce Mau

#15. Most of the time, we live our lives within these invisible systems, blissfully unaware of the artificial life, the intensely designed infrastructures that support them.

Bruce Mau

#16. What is the focus of the new image infrastructure? Attention. It's all designed for capturing, tracking, quantifying, manipulating, holding, buying, selling and controlling attention.

Bruce Mau

#17. Now that we can do anything what will we do?

Bruce Mau

#18. Forget about good.
Good is a known quantity.
Good is what we all agree on.
As long as you stick to good,
you'll never have real growth.

Bruce Mau

#19. To invent something you have to be removed from the world. In order to have liberty to imagine something better, you need to step outside for a while.

Bruce Mau

#20. The deeper you go the more likely you will discover something of value

Bruce Mau