Beth Comstock Quotes

#1. Our job is to understand where the market is heading and translate that into practical action.

Beth Comstock

#2. What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.

Beth Comstock

#3. Know thyself. Know the customer. Innovate.

Beth Comstock

#4. Marketing is about innovation.

Beth Comstock

#5. You have to tell a story before you can sell a story.

Beth Comstock

#6. Some dream in color. We dream in scale.

Beth Comstock

#7. B2B does not mean boring marketing.

Beth Comstock

#8. Be where the world is going.

Beth Comstock

#9. Mind share before market share.

Beth Comstock

#10. You can't sell anything if you can't tell anything.

Beth Comstock

#11. The more passionate that someone is about something, the more you have to listen to them.

Beth Comstock

#12. Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.

Beth Comstock

#13. There is always room in our budget for a little experimentation.

Beth Comstock

#14. In big companies projects have to scale and Lean Startup help us to do it

Beth Comstock

#15. There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare

Beth Comstock

#16. An idea doesn't count if you can't use it

Beth Comstock

#17. Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.

Beth Comstock

#18. We seek to be as nimble as a startup.

Beth Comstock

#19. Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.

Beth Comstock