B. J. Fogg Quotes

#1. Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.

B. J. Fogg

#2. Design your site so it looks professional

B. J. Fogg

#3. Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.

B. J. Fogg

#4. Plant a good seed in the right spot and it will grow without further coaxing

B. J. Fogg

#5. People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy.

B. J. Fogg

#6. Put hot triggers in the path of motivated people.

B. J. Fogg

#7. Design your life to minimize reliance on willpower.

B. J. Fogg

#8. Goals are harmful unless they guide you to make specific behaviors easier to do. Don't focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do.

B. J. Fogg