Alexander Osterwalder Quotes

#1. Co-creation is much more work than writing somewhere in a hidden corner and then publishing your content. However, the benefits outweigh the costs.

Alexander Osterwalder

#2. Your customers are the judge, jury, and executioner of your value proposition. They will be merciless if you don't find fit!

Alexander Osterwalder

#3. Great entrepreneurs are often great listeners and they can spot patterns and pick up on small details in customer stories.

Alexander Osterwalder

#4. Founders go wrong when they start to believe their business plan will materialize as written. I advise entrepreneurs to burn their business plan - it's simply too dangerous to the health of your business.

Alexander Osterwalder

#5. Once you understand business models you can then start prototyping business models just like you prototype products.

Alexander Osterwalder

#6. Actions speak louder than words. There is a big difference between what people say and what they do. People might tell you they are excited about your new product, but when they are in a buying situation their behaviour might be totally different.

Alexander Osterwalder