Quotes About Roy Williams

#1. Lives, like money, are spent. What are you buying with yours?

Roy H. Williams

#2. The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

Roy H. Williams

#3. Writing good ads is easy when you have something to say.

Roy H. Williams

#4. Referring to an event in an untold story is a powerful technique rarely used.

Roy H. Williams

#5. A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.

Roy H. Williams

#6. The first step in exceeding your customer's expectations is to know those expectations.

Roy H. Williams

#7. Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.

Roy H. Williams

#8. People don't trade money for things when they value their money more highly than they value the things.

Roy H. Williams

#9. I was a pretty good imitator of Roy Acuff, but then I found out they already had a Roy Acuff, so I started singin' like myself.

Hank Williams

#10. According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time.

Roy H. Williams

#11. A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.

Roy H. Williams

#12. Any investment in sales training is an investment in your own gross profits.

Roy H. Williams

#13. 67% of all shoppers intend to return home with the item they are shopping for, but that only 24% actually do so.

Roy H. Williams

#14. A good story often increases the salability of an item without increasing its actual value.

Roy H. Williams

#15. Consequently, a young business often grows by large percentages. Mature businesses rarely do.

Roy H. Williams

#16. Take your inspiration from wherever you find it, no matter how ridiculous.

Roy H. Williams

#17. To be good you've gotta have a lot of little boy in you. When you see Willie Mays and Ted Williams jumping and hopping around the bases after hitting a home run, and the kissing and hugging that goes on at home plate, you realize they have to be little boys.

Roy Campanella

#18. Numerals are images of amounts. But the amounts they represent are real.

Roy H. Williams

#19. It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.

Roy H. Williams

#20. Small thoughts fit easily into a closed mind, but big thoughts require an open one.

Roy H. Williams

#21. Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.

Roy H. Williams

#22. String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.

Roy H. Williams

#23. Our actions are all that separate our daydreams from our goals.

Roy H. Williams

#24. Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought.

Roy H. Williams

#25. What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

Roy H. Williams

#26. Sad is the man who has no place to put his faith other than
in himself.

Roy H. Williams

#27. A meaningless statement remains meaningless no matter how often it's heard.

Roy H. Williams

#28. Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

Roy H. Williams

#29. Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.

Roy H. Williams

#30. The risk of insult is the price of clarity.

Roy H. Williams

#31. Use half as many words and they'll hit twice as hard.

Roy H. Williams

#32. No trade will be made unless they want the thing more than they want their money.

Roy H. Williams

#33. Follow a trail of bold mistakes and at the end of them you will find a genius.

Roy H. Williams

#34. In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation ... as music.

Roy H. Williams

#35. In a thousand words I can have the Lord's Prayer, the 23rd Psalm, the Hippocratic Oath, a sonnet by Shakespeare, the Preamble to the Constitution, Lincoln's Gettysburg Address and almost all of the Boy Scout Oath. Now exactly what picture were you planning to trade for all that?

Roy H. Williams

#36. Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.

Roy H. Williams

#37. Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that's worth more to you than your fear.

Roy H. Williams

#38. A visual image in the hand of an artist is merely a tool to trigger a mental image.

Roy H. Williams

#39. Strings of gravity vibrate at a different frequency than strings of light.

Roy H. Williams

#40. A visual image is a simple thing, a picture that enters the eyes.

Roy H. Williams

#41. Words start wars and end them, create love and choke it, bring us to laughter and joy and tears. Words cause men and women to willingly risk their lives, their fortunes and their sacred honor. Our world, as we know it, revolves on the power of words.

Roy Williams

#42. The best ads are about the customer and how the product will change his life.

Roy H. Williams

#43. The fate of your company is in the hands of your people. Train them well.

Roy H. Williams

#44. It is a lack of commitment, not a lack of talent, that damns you to mediocrity.

Roy H. Williams

#45. Words are mere shadows cast by ideas. But the ideas they represent are real.

Roy H. Williams

#46. People in business are uniquely unqualified to see their own companies and product objectively. Too much product knowledge causes them to instinctively answer questions no one is asking.

Roy H. Williams

#47. The salability of an item can often be improved while the value itself remains unchanged.

Roy H. Williams

#48. Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.

Roy H. Williams

#49. A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether.

Roy H. Williams

#50. In marketing you must choose between boredom, shouting and seduction. Which do you want?

Roy H. Williams

#51. Contrary to popular belief, Americans don't hate advertising.

Roy H. Williams

#52. Guard the secret theater of your heart.
See nothing there that you do not want to see happen in reality.

Roy H. Williams

#53. Opportunity never knocks. It hangs thick in the air all around you.
You breathe it unthinking, and
dissipate it with your sighs.

Roy H. Williams

#54. Live and "love to be fascinated.

Roy H. Williams

#55. Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.

Roy H. Williams

#56. LOTTERY TICKET: a voluntary tax paid by people who are extremely bad at math.

Roy H. Williams

#57. One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.

Roy H. Williams

#58. The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.

Roy H. Williams

#59. You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.

Roy H. Williams

#60. Embarrassment, or the risk of it, accompanies all your important choices.

Roy H. Williams

#61. If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

Roy H. Williams