Top 100 Quotes About Brand Marketing
#1. With 'Supermoms,' my ex-husband and father of my 15-year-old child was a writer-producer on that project. We're both of the mind that we should try and handle these changing times as best we can. He's very forward-thinking about brand marketing.
Julie Warner
#3. If you don't build a personal brand, someone else will brand you with the wrong label.
Richie Norton
#4. Step into the marketplace with some sizzle, spice, spunk and shazam!
Catrice M. Jackson
#5. Do everything in your power to make customers go confidently in the direction of their purchase intention.
Laura Busche
#6. Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone's mind.
John Hegarty
#9. For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
Simon Mainwaring
#10. There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.
David Brier
#11. History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).
David Brier
#12. A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Scott D. Cook
#13. Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?
David Brier
#14. Your brand name and recognition is important. However, to create a lasting and remarkable impression, you must remember that you and your brand are as good as the value you bring to the marketplace.
Bernard Kelvin Clive
#15. The No. 1 most credible source of [online] recommendations is YouTube," Rand says. "But a friend liking a brand page and sharing that is now considered the second-most prominent form of recommendation, and third is online brand reviews.
Paul M. Rand
#16. Who are we, and how do we relate this idea in a way that's meaningful to our customers and the values they hold dear?
In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.
David Brier
#17. What is the "Once upon a time" of your brand story? Ask yourself this: "How does what I'm building help consumers close the gap between who they are today and who they want to be tomorrow?
Laura Busche
#18. Brand and product don't compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.
Laura Busche
#19. When strategy, culture, and brand harmonize, they amplify one another and resonate loud and clear.
Kate O'Neill
#20. So, you don't have money to invest in your brand? You do have money for damage control, right?
Here's the thing: anyone can make your brand inferior in your absence.
Laura Busche
#21. Cookie cutters are for baking, not branding.
David Brier
#22. On average, it takes as much as $100 million in paid media for a brand to be a household name in America. Marketing partnerships are the best form of off-balance sheet financing one can ever find. Smart startups use this technique to scale their companies and build their brand equity.
Jay Samit
#23. Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!
George Lois
#24. A brand is a person that has a voice, evokes emotion and spreads a message.
Richie Norton
#25. I sensed my chance and embraced the telecom business. I started marketing telephones, answering/fax machines under the brand name Beetel, and the company picked up really fast.
Sunil Mittal
#26. People change, and so do their aspirations, and so should brands.
Laura Busche
#27. There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
Jay Baer
#28. Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.
Barry Sternlicht
#29. Lean brands are the result of continually testing assumptions.
Laura Busche
#30. Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture.
Andrew Mason
#31. It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.
David Brier
#32. Make sure you test your brand story's recipe with whomever you're cooking it for.
Laura Busche
#33. As a brand, Ahla is one of Strauss-Elite's strongest. But we need to do a lot of marketing in order to regain market leadership. I have no doubt that we will do that, even if it takes time.
Ofra Strauss
#34. Brands play in an exciting sandbox of symbolic meanings.
Laura Busche
#35. We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
Tony Hsieh
#36. The biggest mistake brands make are trying to "sell their stuff" rather than clarifying what people are actually buying.
David Brier
#37. Be sensational, be surprising, and be remarkable. Activate your star power!
Catrice M. Jackson
#38. Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.
Richard Branson
#39. Marketing leaders instead must ask, "What values and goals guide our brand strategy, what capabilities drive marketing excellence, and what structures and ways of working will support them?" Structure must follow strategy - not the other way around.
Marc De Swaan Arons
#40. The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.
Philip Kotler
#41. Customers want to make informed decisions based on useful information, valuable engagements and brand affinity.
Dane Brookes
#42. When positioning a brand, aggressively avoid becoming a "me too" by assertively being a "who else?
Crystal Black Davis
#44. If handled correctly, Facebook can become your marketing partner and is a relatively cost-efficient method for companies to increase brand awareness and consumer engagement.
Wsi
#45. Look at every 'revolutionary' brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as 'the Killer App' principle.
David Brier
#46. Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
David Brier
#48. Sound an alarm! Advertising, not deals, builds brands.
David Ogilvy
#50. The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.
Gary Vaynerchuk
#51. Making promises and keeping them is a great way to build a brand.
Seth Godin
#52. Your brand is a story unfolding across all customer touch points.
Jonah Sachs
#53. All human aspirations are opportunities for brands to build relationships.
Laura Busche
#54. So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp.
David Brier
#55. Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
Simon Mainwaring
#56. Your brand is a combination of a customer's experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute to
your company's brand reputation.
Elaine Fogel
#57. Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.
Laura Busche
#58. The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.
Philip Kotler
#59. Marketing shouldn't feel like marketing. It should feel like a story.
Jim Signorelli
#60. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Jeff Bezos
#61. Your brand story's "happily ever after" involves open wallets.
Laura Busche
#63. Brand-name drugs have no competition, since the government grants them very long, exclusive marketing rights.
Marcia Angell
#64. Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing.
Richard Hayne
#65. No matter your sector, chances are that people are already twittering about your products, your brand, your company or at least your industry.
Tim O'Reilly
#66. I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.
Camilla Lackberg
#67. You need editors, not brand managers,who will push the envelope to make [a brand media property] go forward.
Seth Godin
#68. The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing.
Jim Mullen
#70. Better to be known for something than be forgotten for nothing.
John Hegarty
#71. With a solid prospecting system you will find qualified people to present your products and services to; with a solid marketing system, buyers will find you in order to learn about your products and services, whilst during this process your brand is born.
Farshad Asl
#72. Whereas marketing was once brand-based, with growth hacking it becomes metric and ROI driven.
Ryan Holiday
#73. A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion.
David Brier
#74. Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.
David Brier
#75. Think of every contact a customer has with your brand as the most important encounter of your life.
Dane Brookes
#76. Positioning is finding the right parking space inside the consumer's mind and going for it before someone else takes it.
Laura Busche
#77. Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.
David Brier
#78. The on-brand execution of best practices tailored to your unique audience is what leads to the best execution.
Chad White
#79. Having a me-too brand is a death sentence.
David Brier
#80. Marketing is not selling. Marketing is building a brand in the mind of the prospect.
Al Ries
#81. Master online branding. Online branding makes you known for something specific by people who have not even seen you physically, before.
Israelmore Ayivor
#82. Netflix did it right and focused on all the things that have replaced the dumb, raw numbers of the Nielsen world - they embraced targeted marketing and 'brand' as a virtue higher than ratings.
Kevin Spacey
#83. Welcome to a new era of marketing and service in which your brand is defined by those who experience it.
Brian Solis
#84. Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity - in startups, enterprises, and life itself.
Laura Busche
#85. The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing.
Richard Hayne
#86. If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.
Al Ries
#87. Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.
David Brier
#88. Every post is a digital tattoo of your personal brand.
Every post you make is a marketing piece.
Whether you realize it or not and regardless of having something for sale.
Every post is a digital tattoo of your personal brand.
Richie Norton
#89. A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.
Phil Knight
#90. I do all of marketing and promotion - it's the most exhaustive and rewarding part of the process and I wouldn't trade it for anything. The artist should be the person representing their brand because theyre the best person to do so.
Hoodie Allen
#91. Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department - or any other 'department,' come to that. Organizational ghettoes do not create vibrant world-changing brands.
Thomas Gad
#92. When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea.
David Brier
#95. The first lesson of branding: memorability. It's very difficult buying something you can't remember.
John Hegarty
#96. Competition is a great thing and critically important in any industry. I respect the companies that build their brand through innovation/great product, packaging, sharp marketing and clever ideas.
John Robinson
#97. Video can seem like just another challenge to overcome, but I see a major increase in my business and brand awareness, all from the power of video.
Lewis Howes
#98. My name had become a brand. (I have mixed emotions about that part of our (Christian media) industry, for sure.)
Jeremy Camp
#99. In today's saturated marketplace, you'll go nowhere selling a "bunch of features." We are in the business of disrupting the market with brands that matter.
Laura Busche
#100. Your style guide is your most loyal brand protector.
Dane Brookes
Famous Authors
Popular Topics
Scroll to Top
