Pretest Quotes

#1. The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

David Ogilvy

#2. It's hard for me to think of what happened next, let alone write it down, but I must, if only as a warning for anyone else who contemplates some similar experiment in damnation, and may read these words, and turn back because of them.

Stephen King

#3. My honor is my loyalty.

Heinrich Himmler

#4. What kind of country is this where a woman can't weep her heart out on the highways and byways without being tormented by retired bill-brokers!

Samuel Beckett

#5. We write to give strength to our souls and souls of others.

Lailah Gifty Akita

#6. Always find purpose in your existence

Sunday Adelaja

#7. The conscious need of the strong poet [defined broadly as the creator of new metaphors] ... to come to terms with the blind impress which chance has given him, to make a self for himself by redescribing that impress in terms which are, if only marginally, his own.

Richard M. Rorty

#8. This is a fantastic fight for the championship. I'm really confident and believe we can do it.

Fernando Alonso

#9. taught to compose a letter on an e-mail account, and then store it as a draft instead of sending it. His colleagues, armed with a password to the same account, could then log in and retrieve the draft e-mail without it ever having been sent, presumably avoiding America's watchful eye.

Mark Bowden