Nir Eyal Quotes

#1. As fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are ... can give them real staying power

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#2. Habit-forming products alleviate users' pain by relieving a pronounced itch.

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#3. Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

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#4. Companies increasingly find that their economic value is a function of the strength of the habits they create. In

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#5. Make your product so simple that users already know how to use it, and you've got a winner.

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#6. Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

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#7. When designers intentionally trick users into inviting friends or blasting a message to their social networks, they may see some initial growth, but it comes at the expense of users' goodwill and trust. When people discover they've been duped, they vent their frustration and stop using the product.

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#8. Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

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#9. A company can begin to determine its product's habit-forming potential by plotting two factors: frequency (how often the behavior occurs) and perceived utility (how useful and rewarding the behavior is in the user's mind over alternative solutions).

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#10. Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

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#11. To initiate (user) action, doing must be easier than thinking.

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#12. Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection

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#13. The commitments we make have a powerful effect on us and play an important role in the things we do, the products we buy, and the habits we form. The

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#14. Brainstorm new interfaces that could introduce opportunities or threats to your business.

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#15. You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do.

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#16. Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

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#17. Something Really New: Three Simple Steps to Creating Truly Innovative Products

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#18. Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

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#19. Users who continually find value in a product are more likely to tell their friends about it.

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#20. The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.

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#21. If users are not doing what the designer intended (when users are investing time, effort, etc in your product), the designer may be asking them to do too much.

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#22. Video Games Rewards of the self are a defining component in video games, as players seek to master the skills needed to pursue their quest. Leveling up, unlocking special powers, and other game mechanics fulfill a player's desire for competency by showing progression and completion.

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#23. The company revealed that 18 percent of readers report using the Bible app in the bathroom.

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#24. Habits are one of the ways the brain learns complex behaviors. Neuroscientists believe habits give us the ability to focus our attention on other things by storing automatic responses in the basal ganglia, an area of the brain associated with involuntary actions.

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#25. User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.

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#26. Why not live now instead of someday?

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#27. The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.

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#28. 79 percent of smartphone owners check their device within 15 minutes of waking up every morning.

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#29. For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

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#30. Products with higher user engagement have the potential to grow faster than their rivals.

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