Michael Schudson Quotes

#1. The music of the far-away summer flutters around the Autumn seeking its former nest.

Rabindranath Tagore

#2. If advertising is not an official or state art, it is nonetheless clearly art.

Michael Schudson

#3. Every sentence stands on its own. Whether that's fair or not, that's kind of the way it is.

Chris Hayes

#4. Our lives make awesome stories, especially if you don't get too attached to the thread of your own narrative.

Michelle Tea

#5. Art is the suitcase of history, carrying the essentials. Art is the life buoy of history. Art is seed, art is memory, art is vaccine.

Yann Martel

#6. Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

Michael Schudson

#7. The problem is capitalism. The problem is that in order to sell seven billion people on the necessity of globalisation, we've created a moral universe where people who do not work to create profit are considered less than human, and used as surplus labour to drive down the cost of wages.

Laurie Penny

#8. You realise the responsibility of carrying a film on your shoulders when people are investing money in you and they recognise the hard work you have to put in.

Vir Das

#9. You see, I am alive, I am alive
I stand in good relation to the earth
I stand in good relation to the gods
I stand in good relation to all that is beautiful
I stand in good relation to the daughter of Tsen-tainte
You see, I am alive, I am alive

N. Scott Momaday

#10. If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

Michael Schudson

#11. Expensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the company is important and prosperous.

Michael Schudson

#12. American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

Michael Schudson

#13. Advertising generally works to reinforce consumer trends rather than to initiate them.

Michael Schudson

#14. Sales may lead to advertising as much as advertising leads to sales.

Michael Schudson

#15. Thankfulness grows best in the seed-bed of conviction, just as some plants must be placed in the soil in the winter if they are to flower in the summer.

Sinclair B. Ferguson

#16. The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials

Michael Schudson

#17. Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

Michael Schudson

#18. What is a blade but a conduit of death?
What is a life but a conduit of death?

Robert Jackson Bennett

#19. Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

Michael Schudson

#20. It's an opaque term, intensive care. Specialists in the field prefer to call what they do critical care, but that still doesn't exactly clarify matters.

Atul Gawande

#21. Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertisements as with the informational resources they can claim by age, education, station in life, and government guarantees of consumer protection.

Michael Schudson

#22. Unlearned men of books assume the care,
As eunuchs are the guardians of the fair.

Edward Young

#23. Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

Michael Schudson

#24. Objectivity, in this sense, means that a person's statements about the world can be trusted if they are submitted to established rules deemed legitimate by a professional community. Facts here are not aspects of the world, but consensually validated statements about it.

Michael Schudson

#25. Teach me the love that is evergreen after the fall leaved/Grave

Dylan Thomas

#26. The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

Michael Schudson

#27. Buy me and you will overcome the anxieties I have just reminded you of.

Michael Schudson

#28. Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent.

Michael Schudson

#29. The effectiveness of advertising depends on the amount and kind of product information available to consumers ... advertising will be more successful the more impoverished the consumer's information environment.

Michael Schudson

#30. It is very likely that many firms spend more on advertising than, for their own best interests, they should.

Michael Schudson

#31. They gaped as if they'd never seen a ridiculously handsome bleeding man in a turquoise waistcoat fall through a rubbish hole and then save himself with a grappling hook before. What DID they do for fun in New Eden?

Meljean Brook