Top 100 Marketing's Quotes
#1. Poor practices are blunting email marketing's effectiveness and keeping its ROI from being truly awesome.
Chad White
#2. Marketing's illusive promise is that this one product will change your life, make you feel more sexy, satisfy all your heart's desires.
L.G. Durand
#3. Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.
Beth Comstock
#4. Content Marketing is all the Marketing that's left.
Seth Godin
#5. Positioning is finding the right parking space inside the consumer's mind and going for it before someone else takes it.
Laura Busche
#6. It's not about finding great people, it's about becoming a great person
Mark Yarnell
#7. Writing one's first novel, getting it sold, and shepherding it through the labyrinths of editing, production, marketing, journalism, and social media is an arduous and nerve-wracking process.
Paul Di Filippo
#8. Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.
Marc Ostrofsky
#9. There is anxiety, but it comes after you've finished filming because it's out of your hands; people are editing it, they're cutting it, marketing it. And it's ... part your career sort of rides on that. But when you're actually filming it's a team thing and it really feels good there for me.
Hugh Jackman
#10. Is the marketing effort designed to convey the candidate's convictions, or are the convictions expressed by the candidate the reflections of a "big data" research effort into individuals' likely preferences and prejudices?
Henry Kissinger
#11. There's something exciting and incredibly liberating for an artist to finish something Friday night and the world hears it Friday night instead of eight months later after marketing people and all those assholes get involved.
Trent Reznor
#12. A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion.
David Brier
#13. The future of marketing isn't big data, it's big understanding.
Jay Baer
#14. Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.
David Meerman Scott
#15. Our songs did not transcend being R&B hits. They were R&B hits that white kids were attracted to. And if people bought it, it became rock & roll. That's marketing. Why couldn't it still be R&B? The bass pattern didn't change. The song didn't change. It was still 'Yakety Yak' and 'Searchin'.'
Jerry Leiber
#16. People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.
Steve Jobs
#17. Content Isn't King, It's the Kingdom.
Lee Odden
#18. Mobile communications have two functions: as a safety net, and as a marketing tool. I think it'd be foolish to not carry one for safety sake. Using one for marketing is an optional activity, and I've generally stayed away from extensively using one for this purpose because it's a distraction.
Andrew Skurka
#19. The Holy Spirit never uses guilt or shame to persuade us to give. For that matter, he never persuades us to give in the first place. That's called manipulation, a device employed by a different spirit.
Ron Brackin
#20. Unless your aim is to deceive, there's not a meaningful distinction between memoir and fiction. They're marketing categories.
Emily Gould
#21. When I got old enough to date, I realized that Valentine's Day is just a commercial marketing scam to make men feel bad. So I let my boyfriends off the hook.
Evangeline Lilly
#22. SIXX: A.M. is a passion project. I think when you do things like that and put your heart into them and do your best and don't necessarily put them on a marketing grid, that's when things turn out the best.
Nikki Sixx
#23. Every time you're exposed to advertising in America you're reminded that this country's most profitable business is still the manufacture, packaging, distribution, and marketing of bullshit. High-quality, grade-A, prime-cut, pure American bullshit.
George Carlin
#24. When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.
Ava DuVernay
#25. There's been too much attention on marketing. Can't we just talk about the paintings?
Julian Schnabel
#26. You look at marketing: everything that's happening in marketing is digitized. Everything that's happening in finance is digitized. So pretty much every industry, every function in every industry, has a huge element that's driven by information technology. It's no longer discrete.
Satya Nadella
#27. I have become a marketing tool and I feel very uncomfortable with that. There's no space for me to express myself.
Janet McTeer
#28. My phone isn't "smart" because of its features. I make it smart by maximizing the phone's feature-set toward better personal efficiency.
Larry Bailin
#29. Today they have to be three-dimensional. Technology's changed, the communication, the marketing and advertising community supports beautiful girls that can be articulate and smart. And also Anna Wintour doesn't want to sit next to some girl who can't say two words.
Michael Flutie
#30. In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.
Marc Ostrofsky
#31. Spam is a waste of the receivers' time, and, a waste of the sender's optimism.
Mokokoma Mokhonoana
#32. We won't be different for different's sake. Different is easy ... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda.
Jonathan Ive
#33. I got really tired of metal music. How do you pick what's good to sell when you're not totally into what you're listening to and marketing?
Blake Judd
#34. So much of the way books get classified has to do with marketing decisions. I think it's more useful to think of literary books and sci-fi/fantasy books as existing on a continuum.
Karen Russell
#35. There's no one thing you can do to have success, but if you have a plan and you keep doing things, you'll eventually build to a success.
M.J. Rose
#36. The media and marketing deluge has spawned a new type of Wall Street loser: the armchair momentum player. These are novice investors who engage in short-term stock buying and selling based on media reports or an expert's enthusiasm.
Gary Weiss
#37. The economic and marketing forces of modern society have engineered an environment ... that maximize[s] consumption at the long-term cost of well-being,
Sebastian Junger
#38. It's a really interesting and diverse business. You're a farmer first, then a winemaker, then you're onto marketing and distribution. So it's multi-faceted and really engaging. I've learned more in the last couple years than in the ten prior to that, so it's been pretty interesting.
Drew Bledsoe
#39. It's about "Moments," not Milestones.
Ted Rubin
#40. If you are handed something, it's a blessing and a curse. Look at hip hop artists, they produced everything themselves. Even people like Robert De Niro are getting into production. Again, it's art vs. marketing. Not everyone can take the risk. You have to break a few eggs to make a good omelet.
Michael Winslow
#41. Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product.
Marsha Collier
#42. The internet is super smart. If you do something that is cool, that's actually worth people's time, then they'll adopt it. If you do something that's not cool and sucks, you can spend as many marketing dollars as you want, [they] just won't
Gabe Newell
#43. The future of network marketing is unlimited. There's no end in sight. It will continue to grow because better people are getting into it ... soon, it will be one of the most respected business methods in the world.
Brian Tracy
#44. I don't want to admit it, but I do enjoy the feedback from the audience. It's instant feedback. It's like, you could do a movie, shoot it for a year, wait six months, it comes out and you gotta do three weeks of marketing. Three weeks of that, and everyone goes, 'It sucks.'
Jimmy Fallon
#45. Books are my art. The movie is someone else's art. But it's great marketing for books.
Barry Eisler
#46. Sponsorships and marketing are oftentimes pretty short-lived. From a company's standpoint, they're often not looking to do tremendously long contracts. They're always trying to catch the next big thing.
Tim Howard
#47. If you're an artist who's built on marketing and hype then most likely I won't listen to you.
Mac Miller
#48. There's an obvious marketing component to doing something digitally where you're reaching out to new readers that you can't do in the existing print marketplace, or that it's difficult to do in the existing print marketplace.
Jim Lee
#49. Your brand story's "happily ever after" involves open wallets.
Laura Busche
#50. Follow your passion and learn how to make money at it. Or don't follow your passion and learn to make money at that. They are the same. It's a choice.
Richie Norton
#51. Traveling in Europe made me understand that America has an island mentality: No one exists except us. There's a whole other world out there, but most Americans - all they know is America, the marketing plan.
Will.i.am
#52. Marketing is not bragging, and touting one's wares is not evil. The baker in the medieval town square must holler, 'Fresh rolls!' if he hopes to feed the townfolk.
Jeffrey Zeldman
#53. The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.
Kent Beck
#54. Artificial Intelligence is not a Man versus Machine saga; it's in fact, Man with Machine synergy.
Sudipto Ghosh
#56. Everybody's saturated with the marketing hype of next-generation consoles. They are wonderful, but the truth is that they are as powerful as a high end PC is right now.
John Carmack
#57. I used to read music books when I was 13. My mom was working at a library. She's a librarian. I would get my mom to check out any kind of books that had anything to do with the music industry. I read a lot about royalities, publishing, marketing, stuff like that.
Juicy J
#58. Your brand is a combination of a customer's experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute to
your company's brand reputation.
Elaine Fogel
#59. It's ever so important to believe in what you do, trust your ability to create and show yourself worthy. Never sell yourself short.
Simon Zingerman
#60. There will always be some kid who's the new Kurt Cobain writing great lyrics and singing from his soul. The problem is they're not marketing that anymore or putting it out there.
Rosanna Arquette
#61. So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp.
David Brier
#62. Submitting myself for awards feels like a weird kind of horn-blowing that's not comfortable for me. I'm really happy when someone likes my work, but I don't like marketing myself, putting myself on display.
Jane Elliot
#63. When I read in Fortune magazine that Warren Buffet, the billionaire investor and one of the world's richest men, was investing in a direct sales (network marketing) company, I decided I was missing something.
David Bach
#64. Internal marketing is probably much more important than external marketing. That's even more true today than it's ever been.
Tom Stewart
#65. In today's saturated marketplace, you'll go nowhere selling a "bunch of features." We are in the business of disrupting the market with brands that matter.
Laura Busche
#66. Be knowledgeable in your niche, provide some information free of charge, and share other trustworthy people's free resources whenever possible ...
Heather Hart
#67. Tycoon had a peddler's talent for using words to redefine reality.
Vernor Vinge
#68. When I meet with the founders of a new company, my advice is almost always, 'Do fewer things.' It's true of partnerships, marketing opportunities, anything that's taking up your time. The vast majority of things are distractions, and very few really matter to your success.
Evan Williams
#69. It's hard to get people at a record company to talk about music. They don't seem to want to talk about music, it's all marketing, and that's part of a record, you gotta get it out there, people have gotta hear it, but you could do it in a way that's not repulsive.
Henry Rollins
#70. It's certainly difficult to balance marketing a film and putting it out there to everybody with wanting to keep it fresh for the audience.
Christopher Nolan
#71. Positioning is part art, part science and part psychology, and that's why marketing strategy is a lot harder than it looks, especially if you actually want to win.
Austin McGhie
#72. A recent government publication on the marketing of cabbage contains, according to one report, 26,941 words. It is noteworthy in this regard that the Gettysburg Address contains a mere 279 words while the Lord's Prayer comprises but 67.
Norman Ralph Augustine
#73. A track on iTunes costs next to zero to store on Apple's server, and next to zero to transmit to my computer. Whatever it cost the record company to produce (in terms of artist fees and marketing costs) it costs me 99p simply because it's unlawful to copy it for free. The
Paul Mason
#74. Supporting customers through multiple channels is no longer an option for financial services organizations; it's a necessity.
Sunny Singh
#75. Marketing is not about your agency winning awards. It's about your organization winning business.
David Meerman Scott
#76. The first lesson of branding: memorability. It's very difficult buying something you can't remember.
John Hegarty
#77. Like so much of cool hunting, Hilfiger's marketing journey feeds off the alienation at the heart of America's race relations: selling white youth on their fetishization of black style, and black youth on their fetishization of white wealth.
Naomi Klein
#79. Pop culture is not about depth. It's about marketing, supply and demand, consumerism.
Trevor Dunn
#80. I know one writer who has been subscribing authors without their permission and sending out what she thinks are helpful advice sheets, but they come off as if she's a know-it-all. She thinks she's marketing herself and her work. All she's really doing is turning readers off.
M.J. Rose
#81. It's never too early to start marketing your book.
Heather Hart
#82. It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.
Douglas Rushkoff
#83. A lot of very popular mainstream artists are products of record companies and marketing companies, and any time anyone can stand outside of that, that's interesting.
Marco Brambilla
#84. Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
Seth Godin
#85. If success in selling is my primary interest, I am not primarily a writer, but a salesperson. If I teach success in selling as the writer's primary objective, I am not teaching writing; I'm teaching, or pretending to teach, the production and marketing of a commodity.
Ursula K. Le Guin
#86. If chick-lit really is taking a commercial battering, I'd suggest it's because the marketing has been done to death. Covering everything in girlie pink and putting chocolate in the title may once have been a clever Pavlovian device but now makes readers feel a bit sick.
Jojo Moyes
#87. There are so many other people involved in the making of a play or a television series or whatever ... even if you're a novelist there's so much in just the marketing of a book, or even the time ... the zeitgeist, the moment at which it comes out. There's a lot you can't control.
Peter Morgan
#88. Your marketing must focus on your customer's concerns, problems, anxieties, hopes, frustrations and how your product will bring more/less of each. Identify marketing channels (ways of reaching customers) most likely to convert strangers into customers.
Rob Burns
#89. Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship.
Matthew Dickman
#90. I do all of marketing and promotion - it's the most exhaustive and rewarding part of the process and I wouldn't trade it for anything. The artist should be the person representing their brand because theyre the best person to do so.
Hoodie Allen
#91. Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.
David Brier
#92. Marketing is a contest for people's attention.
Seth Godin
#93. The "cumulative effects" of unbridled commercialism, however difficult to assess, constitute one key to the impact of growing up in the core of the world's marketing system. Minimally, it suggests unpreparedness for, and lack of interest in, the world that exists outside the shopping mall.
Herbert Schiller
#94. But there's a bigger trend I'm seeing: people who used to enjoy blogging their lives are now moving to Twitter.
Robert Scoble
#95. I've never been to Comic-Con, but I'm certainly aware from this side of the Atlantic that it's a very important part of film marketing now, even when the films are not directly linked to a comic.
Alex Garland
#96. Develop a mailing list ... anyone who comes through your studio or meets you at art shows or anywhere. It's the power of permission-based marketing. Email your latest work to the list, every month.
Cory Trepanier
#97. Marketing is all about providing information that will heighten someone's anticipated and real pleasure.
Dan Ariely
#98. This is not your father's marketing. Instead of "do it right no matter what", search marketing demands that you "do it wrong quickly and then fix it".
Mike Moran
#99. marketing tells one story about the company, usually connected to corporate strategy at the senior level, while the products tell several stories, depending on a product manager's vision of his or her own strategy.
Alex Bogusky
#100. It's always the same war. Only the names of the dead change. It's always about one thing: which group of rich men get to divvy up the spoils. They call it 'The Great War' - clever marketing.
A.G. Riddle
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