Top 41 Marketing Expert Quotes
#1. Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
David Brier
#2. Eat, sleep & Breathe your business to ensure it's success
Paul Cookson
#3. Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?
David Brier
#4. History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).
David Brier
#5. There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.
David Brier
#6. Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do ...
George Lois
#8. Step into the marketplace with some sizzle, spice, spunk and shazam!
Catrice M. Jackson
#10. If you don't build a personal brand, someone else will brand you with the wrong label.
Richie Norton
#12. Who are we, and how do we relate this idea in a way that's meaningful to our customers and the values they hold dear?
In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.
David Brier
#13. Look at every 'revolutionary' brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as 'the Killer App' principle.
David Brier
#14. Be sensational, be surprising, and be remarkable. Activate your star power!
Catrice M. Jackson
#15. The biggest mistake brands make are trying to "sell their stuff" rather than clarifying what people are actually buying.
David Brier
#16. When people can't handle your light, it's because they haven't yet discovered their own, and you are a reminder of that. Don't take it personal, and don't shrink or hide. Either they will choose to shine or grab a pair of shades.
Catrice M. Jackson
#17. To create growth in business, you must control your branding, marketing, and lead generation.
Edwin Dearborn
#18. It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.
David Brier
#19. We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.
David Brier
#20. The opposite of value is a commodity item with little or no perceived value - which means people are not seeking it out and when they do, it's merely one of the many choices (so very likely the cheapest offering will get the sale).
David Brier
#21. You can't stay in a Blackberry mindset and become an Apple!
John Di Lemme
#22. When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea.
David Brier
#23. Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.
David Brier
#24. A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion.
David Brier
#26. My phone isn't "smart" because of its features. I make it smart by maximizing the phone's feature-set toward better personal efficiency.
Larry Bailin
#27. The media and marketing deluge has spawned a new type of Wall Street loser: the armchair momentum player. These are novice investors who engage in short-term stock buying and selling based on media reports or an expert's enthusiasm.
Gary Weiss
#29. An advertising campaign should be timely.
A branding campaign should be timeless.
Steven Howard
#30. So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp.
David Brier
#31. In today's saturated marketplace, you'll go nowhere selling a "bunch of features." We are in the business of disrupting the market with brands that matter.
Laura Busche
#32. Positioning is finding the right parking space inside the consumer's mind and going for it before someone else takes it.
Laura Busche
#33. Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.
David Brier
#34. Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.
David Brier
#36. Having a me-too brand is a death sentence.
David Brier
#37. Your uniqueness is your greatest strength, not how well you emulate others.
Simon S. Tam
#38. Don't be a one hit wonder. Daringly disrupt the marketplace again and again.
Catrice M. Jackson
#39. A brand is a person that has a voice, evokes emotion and spreads a message.
Richie Norton
#40. Cookie cutters are for baking, not branding.
David Brier
#41. You need to position yourself to your referral sources and your current clients as providing exceptional value and experiences in everything you do
Timothy M. Houston
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