Loewy Quotes

#1. Noise is a parasite. Anything noisy is poorly designed.

Raymond Loewy

#2. If America wants to make "made in America" a symbol of excellence and worth. They have to make everything of high quality, otherwise the best.

Raymond Loewy

#3. I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.

Raymond Loewy

#4. I can claim to have made the daily life of the 20th Century more beautiful.

Raymond Loewy

#5. Form, which should be the clean-cut expression of mechanical excellence, has become sensuous and organic.

Raymond Loewy

#6. Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.

Raymond Loewy

#7. Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters; we are engaged, as astrophysicists would say, on a decaying orbit.

Raymond Loewy

#8. Between two products equal in price, function and quality, the better looking will outsell the other.

Raymond Loewy

#9. The automobile is an American cultural symbol.

Raymond Loewy

#10. Never leave well enough alone.

Raymond Loewy

#11. Ugliness does not sell.

Raymond Loewy

#12. The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair ... It also sells best and looks good.

Raymond Loewy

#13. It's a simple exercise; a little logic, a little taste, and the will to cooperate.

Raymond Loewy

#14. Good design is not an applied veneer.

Raymond Loewy

#15. Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

Raymond Loewy

#16. Industrial design keeps the customer happy, his client in the black and the designer busy.

Raymond Loewy

#17. I alienated the automotive industry by saying that cars should be lightweight and compact.

Raymond Loewy

#18. The American automobile has changed the habits of every member of modern society.

Raymond Loewy

#19. The main goal is not to complicate the already difficult life of the consumer.

Raymond Loewy

#20. The most beautiful curve is a rising sales graph.

Raymond Loewy

#21. I've been accused of being a shell designer - you start with a machine and enclose it. But in many cases, the shell is essential. A locomotive without a shell would be nonfunctional.

Raymond Loewy

#22. I sought excitement and, taking chances, I was all ready to fail in order to achieve something large.

Raymond Loewy

#23. My early colleagues and myself helped create the life styles of Americans and, by osmosis, of the rest of the world. I found it difficult to reconcile success with humility. I tried it first, but it meant avoiding the very essence of my career - total exhilaration and the ecstasy of creativity.

Raymond Loewy

#24. Design is too important to be left to designers.

Raymond Loewy

#25. A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.

Raymond Loewy

#26. No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.

Raymond Loewy

#27. There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'

Raymond Loewy

#28. American products are marvels of production and functionality, but were unnecessarily and unbearably ugly, noisy smelly and offensive.

Raymond Loewy

#29. It all must start with an inspired, spontaneous idea.

Raymond Loewy

#30. People will turn to you, follow you, support you only as long as they are confident that you are doing your best.

Raymond Loewy

#31. I believe most in educated intuition, in what you get through profound experience.

Raymond Loewy

#32. The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.

Raymond Loewy

#33. It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

Raymond Loewy

#34. The world is filled with archaic objects - mailboxes which look like alarm boxes, banks which look like places to break out of rather than places to enter.

Raymond Loewy

#35. The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at.

Raymond Loewy