Lee Clow Quotes

#1. TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.

Lee Clow

#2. Never start a conversation with a yawn

Lee Clow

#3. [In 2007] People's relationship with a brand is becoming a dialog, not a monolog.

Lee Clow

#4. Your ad begins as an interruption. Make paying attention to it feel like a reward

Lee Clow

#5. An ad should be an appetizer, not a buffet

Lee Clow

#6. There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules,

Lee Clow

#7. I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.

Lee Clow

#8. Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.

Lee Clow

#9. Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.

Lee Clow

#10. If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.

Lee Clow

#11. Make it smart. Make it beautiful. Have fun.

Lee Clow

#12. Everything a brand does is advertising.

Lee Clow

#13. Telling stories on behalf of brands is what I've done all my life.

Lee Clow

#14. When you open an Apple product it's like a religious experience.

Lee Clow

#15. [In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.

Lee Clow

#16. You have to be daring and make something that doesn't look like anybody else.

Lee Clow

#17. I found my own way of doing things.

Lee Clow

#18. Managing brands is going to be more and more about trying to manage everything that your company does.

Lee Clow

#19. I'd rather apologize than to be so timid as to never try to do anything smart or brave.

Lee Clow

#20. The only reason you should move to a new job is if you are not getting the opportunity to do what you want to do and what you believe you can do.

Lee Clow

#21. What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.

Lee Clow

#22. When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating.

Lee Clow

#23. Creative people are 50% ego and 50% insecurity.

Lee Clow

#24. If you'd put it in a Powerpoint deck don't put it in your ad

Lee Clow

#25. A thing that most creatives don't do well is that you've gotta learn to listen.

Lee Clow

#26. Consumers never complain about ads being too smart.

Lee Clow

#27. The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.

Lee Clow

#28. Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.

Lee Clow

#29. Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.

Lee Clow

#30. [In 2011] What Steve Jobs did was simply make everything and everyone better.

Lee Clow

#31. It's very demeaning that we have to put on a show to prove that we know how to put on a show.

Lee Clow

#32. I've never found a client's business problem that could be solved solely through advertising.

Lee Clow

#33. Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.

Lee Clow

#34. Actions speak louder than meetings.

Lee Clow

#35. Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.

Lee Clow

#36. Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.

Lee Clow

#37. Advertising can be a very frustrating business.

Lee Clow

#38. If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people ...

Lee Clow

#39. Ultimately, if you are doing great work, the money will come.

Lee Clow

#40. What I know how to do is nurture and help people discover the best opportunities ...

Lee Clow

#41. Shocking is easy. Shockingly brilliant, a bit more challenging.

Lee Clow

#42. Listen real hard to the smartest guy in the room before you go trying to prove how smart you are.

Lee Clow

#43. An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.

Lee Clow

#44. Good advertising is a dialog with people ...

Lee Clow

#45. If you are always trying to do something great and different and fresh, lots of them are going to be shut down for lots of stupid or good reasons, but you have to keep on trying.

Lee Clow