Krug Quotes

#1. Paduk and all the rest wrote on steadily, but Krug's failure was complete, a baffling and hideous disaster, for he had been busy becoming an elderly man instead of learning the simple but now unobtainable passages which they, mere boys, had memorized.

Vladimir Nabokov

#2. Balthazar has a great New York vibe with the accent of a Parisian brasserie. I usually have the corned beef hash with a fried egg on top and wash it all down with Krug Champagne.

Daniel Boulud

#3. Keep it simple, so you'll keep doing it.

Steve Krug

#4. Don't make me think

Steve Krug

#5. Making every page or screen self-evident is like having good lighting in a store: it just makes everything seem better.

Steve Krug

#6. The main thing it usually ends up doing is revealing that the things they were arguing about weren't all that important. People often test to decide which color drapes are best, only to learn that they forgot to put windows in the room.

Steve Krug

#7. Get rid of half the words on each page, then get rid of half of what's left.

Steve Krug

#8. If there's one thing you learn by working on a lot of different Web sites, it's that almost any design idea
no matter how appallingly bad
can be made usable in the right circumstances, with enough effort.

Steve Krug

#9. You should have access to ideas and information regardless of your age. If anyone is going to limit or guide a young person, it should be the parent or guardian and only the parent or guardian.

Judith Krug

#10. I like the idea of quietly putting music out there and seeing what it does for itself, to let it take it's own life and see if people respond to it, simply because of what it is.

Spencer Krug

#11. It doesn't matter how many times I have to click, as long as each click is a mindless, unambiguous choice.

Steve Krug

#12. Designers love subtle cues, because subtlety is one of the traits of sophisticated design. But Web users are
generally in such a hurry that they routinely miss subtle cues.

Steve Krug

#13. Material that might be illegal is such a minuscule part of what is available that we have to remember and I mean not only librarians but everybody has to remember not to let it overshadow the incredible wealth of information that is available in this medium.

Judith Krug

#14. Sometimes time spent reinventing the wheel results in a revolutionary new rolling device. But sometimes it just amounts to time spent reinventing the wheel.

Steve Krug

#15. If you're going to implement video, do it as well as YouTube does it or don't do it at all.

Steve Krug

#16. I don't have a dayjob or anything. And then, winter's [makes it] hard to do anything.

Spencer Krug

#17. I get very concerned when we start hearing people who want to convert this country into a safe place for children. I am adult. I want available what I need to see.

Judith Krug

#18. Toni Morrison is challenged regularly because she is a black author who writes about the real world. She speaks with so much knowledge about black issues she can't be accused of creating these (issues). People find these issues threatening.

Judith Krug

#19. (Back is the most-used button in Web browsers.)

Steve Krug

#20. I'm more of a perfectionist. I need to be sure everything is exactly where I would want it.

Spencer Krug

#21. I've recorded a lot of vocals so far and I think they're kinda still in my own world, but I do have that urge sometimes. You want to push yourself to do other things.

Spencer Krug

#22. Happy talk must die

Steve Krug

#23. If you can't make something self-evident, you at least need to make it self-explanatory.

Steve Krug

#24. Your guess [about the future of technology] is as good as mine. The only thing I'm sure of is (a) most of the predictions I hear are almost certainly wrong, and (b) the things that will turn out to be important will come as a surprise, even though in hindsight they'll seem perfectly obvious.

Steve Krug

#25. I'm trying not to delve into my world of abstraction and self-indulgence. But I haven't. When I sit down and I try not to [be abstract], it comes out really forced and awkward.

Spencer Krug

#26. Blocking material leads to censorship. That goes for pornography and bestiality, too. If you don't like it, don't look at it ... Every time I hear someone say, I want to protect the children, I want to pull my hair out.

Judith Krug

#27. Sincerity: that's the hard part. If you can fake that, the rest is easy.

Steve Krug

#28. I like things to be a little bit absurd. But I don't really like playing covers.

Spencer Krug

#29. Your primary role should be to share what you know, not to tell people how things should be done.

Steve Krug

#30. A person of average (or even below average) ability and experience can figure out how to use the thing to accomplish something without it being more trouble than it's worth. Take

Steve Krug

#31. When you go to a site, you usually run into usability problems pretty quickly. They're not hidden. They're not complicated. They're not baffling. They were in the design or crept into the design.

Steve Krug

#32. If it's a good record or a good recording, then word of mouth will build for that reason, not before the fact, not before anyone's heard it, not because of MySpace or the label.

Spencer Krug

#33. I record to my heart's content whatever I feel like.

Spencer Krug

#34. Libraries serve the information needs of all of the people in the community - not just the loudest, not just the most powerful, not even just the majority. Libraries serve everyone.

Judith Krug

#35. When fixing problems, always do the least you can.

Steve Krug

#36. I have a real problem when people say, "Well I walked by and you should have seen what was on the computer screen." Well, don't look, sweetie. It's none of your business. Avert your eyes.

Judith Krug

#37. Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to a bare minimum.

Steve Krug

#38. In reality, though, most of the time we don't choose the best option - we choose the first reasonable option, a strategy known as satisficing.

Steve Krug

#39. A librarian is not a legal process. There is not librarian in the country unless she or he is a lawyer who is in the position to determine what he or she is looking at is indeed child pornography.

Judith Krug

#40. I don't think there are as many usability issues as there are tactical or strategic decisions related to whether incorporating social networking into your site is going to help or hurt.

Steve Krug

#41. You actually can be too rich or too thin

Steve Krug

#42. There's almost always a plausible rationale - and a good, if misguided, intention - behind every usability flaw. Another

Steve Krug

#43. The fact that the people who built the site didn't care enough to make things obvious - and easy - can erode our confidence in the site and the organization behind it.

Steve Krug

#44. The problem is there are no simple "right" answers for most Web design questions (at least not for the important ones). What works is good, integrated design that fills a need - carefully thought out, well executed, and tested.

Steve Krug

#45. If you want a great site, you've got to test. After you've worked on a site for even a few weeks, you can't see it freshly anymore. You know too much. The only way to find out if it really works is to test it.

Steve Krug

#46. I don't read liner notes and stuff, and I don't read articles very often.

Spencer Krug

#47. We know that there are children out there whose parents do not take the kind of interest in their upbringing and in their existence that we would wish, but I don't think censorship is ever the solution to any problem, be it societal or be it the kind of information or ideas that you have access to.

Judith Krug

#48. The general reactions were that the video was either not going to load, or be painfully slow to load, or would require a plug-in users didn't have. YouTube changed that, because it just works.

Steve Krug

#49. As a rule, conventions only become conventions if they work.

Steve Krug

#50. It is all here. You make the choice.

Judith Krug

#51. Nothing important should ever be more than two clicks away.

Steve Krug

#52. The problem is, the rewards and the costs of adding more things to the Home page aren't shared equally. The section that's being promoted gets a huge gain in traffic, while the overall loss in effectiveness of the Home page as it gets more cluttered is shared by all sections.

Steve Krug

#53. CLARITY TRUMPS CONSISTENCY If you can make something significantly clearer by making it slightly inconsistent, choose in favor of clarity.

Steve Krug

#54. MySpace is such a weird world to me. I don't have a MySpace account. The stuff that's up there, I didn't set any of it up. Fans set it up.

Spencer Krug

#55. When we're creating sites, we act as though people are going to pore over each page, reading all of our carefully crafted text, figuring out how we've organized things, and weighing their options before deciding which link to click. What

Steve Krug