Top 64 Jay Baer Quotes
#1. If you create Youtility, your customers will keep you close.
Jay Baer
#2. Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
Jay Baer
#3. The future of marketing isn't big data, it's big understanding.
Jay Baer
#4. Social media is an ingredient, not an entree.
Jay Baer
#5. The goal of social media is to turn customers into a volunteer marketing army
Jay Baer
#6. Worry more about being social, and worry less about doing social media
Jay Baer
#7. Social media is about people, not logos.
Jay Baer
#8. There is a very fine line between listening and stalking.
Jay Baer
#9. Social media changes the relationship between companies and customers from master and servant, to peer to peer.
Jay Baer
#10. For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
Jay Baer
#11. Stop trying to be amazing and start being useful.
Jay Baer
#12. True advocacy is born from culture, not technology or marketing.
Jay Baer
#13. Content is the fire. Social media is the gasoline.
Jay Baer
#14. Give away everything you know, one bite at a time.
Jay Baer
#15. The difference between Selling and Helping is just two letters.
Jay Baer
#16. Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
Jay Baer
#17. Everything ultimately comes down to trust.
Jay Baer
#18. Smart marketing is about help not hype.
Jay Baer
#19. Stop creating reports, and start creating understanding.
Jay Baer
#20. You have to understand not just what your customers need, but how and where they prefer to access information.
Jay Baer
#21. You must fight social media fire with social media water.
Jay Baer
#22. If your competitors start copying you then you are doing something right!
Jay Baer
#23. The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
Jay Baer
#24. Everyone says social media is a unicorn, but maybe it's just a horse?
Jay Baer
#25. No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
Jay Baer
#26. In social media marketing, average is no longer adequate.
Jay Baer
#27. We are surrounded by data, but starved for insights.
Jay Baer
#28. Text is the gateway drug to real time marketing.
Jay Baer
#29. Make your marketing so useful people would pay you for it.
Jay Baer
#30. Content pays an ongoing information annuity that other forms of marketing simply do not.
Jay Baer
#31. You must market your marketing.
Jay Baer
#32. Every company is its own TV station, magazine, and newspaper.
Jay Baer
#33. Passion is the gasoline of social media,
Jay Baer
#34. Inspiration doesn't respond to meeting requests. You can't schedule greatness.
Jay Baer
#35. When brands talk about themselves in real time, it's just boring faster.
Jay Baer
#36. True influence drives action, not just awareness.
Jay Baer
#37. For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
Jay Baer
#38. Social media allows big companies to act small again.
Jay Baer
#39. Content is fire and social media is gasoline.
Jay Baer
#40. If you help someone, you may create a customer for life.
Jay Baer
#41. This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"
Jay Baer
#42. 95% of millennials say their friends are the most credible source of product information.
Jay Baer
#43. Social media is the ultimate canary in the coal mine
Jay Baer
#44. Content that helps is superior to content that sells.
Jay Baer
#45. Focus On How To Be Social, Not On How To Do Social.
Jay Baer
#46. A lot of companies are still using social as the world's shortest press release.
Jay Baer
#47. The biggest benefit of doing an interview podcast is the relationships you build.
Jay Baer
#48. Never build your content ship on rented land.
Jay Baer
#49. Facebook Fan Pages are email newsletters with smaller pictures.
Jay Baer
#50. In 2012, 40 of the top companies to work for were also among the top companies in social media.
Jay Baer
#51. People check their phone an average of 110x a day.
Jay Baer
#52. The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
Jay Baer
#53. The entirety of the world's knowledge is in your pants right now.
Jay Baer
#54. There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
Jay Baer
#55. The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
Jay Baer
#56. Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.
Jay Baer
#57. Customers are ninjas now. They are stealthily evaluating you right under your nose.
Jay Baer
#58. Content is the emotional and informational bridge between commerce and consumer.
Jay Baer
#59. The goal is not to be good at social media, the goal is to be good at business because of social media.
Jay Baer
#60. Build with advocacy, follow with influence. Your employees are your biggest brand advocates.
Jay Baer
#61. Activate your fans, don't just collect them like baseball cards.
Jay Baer
#62. If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Jay Baer
#63. If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
Jay Baer
#64. All companies would be better off if they stopped trying to be amazing and just focused on being useful.
Jay Baer
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